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Friday, 4 March 2011

'Licence To Print Money'

Ever wondered where some of the popular sayings come from and what they mean? Well over the next few weeks we thought we would explore some of our industries sayings and meanings and where they come from.

This weeks it is the saying 'Licence To Print Money', read below and learn about its origin and impress your friends next time you go out for a drink.

Roy Herbert Thomson, 1st Baron Thomson of Fleet GBE
(June 5, 1894 – August 4, 1976) was a Canadian newspaper
proprietor and media entrepreneur.

Roy Herbert Thomson was born in Toronto, Ontario.
During World War I, Roy Thomson attended a business college, and owing to bad eyesight he was rejected by the army. He went to Manitoba after the war to become a farmer, but was unsuccessful. Thomson travelled to Toronto again, where he held several jobs at different times; one of which was selling radios.

In 1934, Thomson acquired his first newspaper. With a down payment of $200 he purchased the Timmins Daily Press, in Timmins, Ontario. He would begin an expansion of both radio stations and newspapers in various Ontario locations in partnership with fellow Canadian, Jack Kent Cooke.By the early 1950s, he owned 19 newspapers and was president of the Canadian Daily Newspaper Publishers Association, and then began his first foray into the British newspaper business by starting up the Canadian Weekly Review to cater to expatriate Canadians living in Britain.

Thomson’s ancestors were small tenant farmers on the estates of the Dukes of Buccleuch at Bo'ness, in the parish of Westerkirk, Dumfriesshire, Scotland.Thomson himself made the decision to move to Edinburgh where in 1952 he purchased The Scotsman newspaper.

In 1957, he launched a successful bid for the commercial television franchise for Central Scotland, named Scottish Television, which he was to describe as a "licence to print money". In 1959 he purchased the Kemsley group of newspapers, the largest in Britain, which included The Sunday Times. Over the years, he would expand his media empire to include more than 200 newspapers in Canada, the United States, and the United Kingdom. His Thomson Organization became a multinational corporation, with interests in publishing, printing, television, and travel. In 1966, Thomson bought The Times newspaper from members of the Astor family.

In 1964 he was made Baron Thomson of Fleet.In order to receive this title, it was necessary for Thomson to acquire British citizenship, as the Canadian government had made it common practice since 1919 to disallow the conference of titular honours from the Canadian Monarch on Canadians. However, the Canadian Citizenship Act between 1947 and 1977 stated that any Canadian who became a citizen of another country through means other than marriage would cease to be a Canadian citizen. Thus, Thomson lost his Canadian citizenship in the process.

In the 1970s, Thomson joined with J. Paul Getty in a consortium that successfully explored for oil in the North Sea.

A modest man, who had little time for pretentious displays of wealth, in Britain he got by virtually unnoticed, riding the London Underground to his office each day. Nonetheless, he made his son Kenneth promise to use the hereditary title that he had received in 1964, if only in the London offices of the firm.

Thomson died in London in 1976. At the time of his death, his son Kenneth Thomson became chair of Thomson Corporation and inherited the baronial title becoming the 2nd Baron Thomson of Fleet. With the Thomson operations now principally again in Canada, the younger Thomson did not use his title in Canada though he did so in Britain, and used two sets of stationery reflecting this dichotomy. In any case, as the peerage title he had was inherited, it did not debar him from retaining his Canadian citizenship, and he never bothered to take up his right to a seat in the pre-1999 House of Lords.

Thomson died in London and a plaque was placed in the crypt of St Paul's Cathedral.


Monday, 14 February 2011

Cinram - The Rebrand -
Fast, Effective Solutions

With time running out to get their rebranded marketing material produced, Cinram turned to Fresh for help. With only days to spare before launching their new brand identity at an exhibition, Fresh had to produce Pop Up Banners, Full colour brochures, data sheets, business cards and other literature in 2 days.

With the artwork coming from Canada and timeline difference of 5 hours, proofing wasnt easy but with only minutes to spare Fresh delivered it all into Central London as well.

The point to this story is who else in the area could produce all the these different solutions in-house, ontime and to a high spec.

Andy Gerlack from Fresh stated 'It was a bit hairy at times and the whole team sweated a lot to make it achievable, but we managed it, we co-ordinated it brilliantly but it helps that we can do all of these different print solutions all in-house and that we have total control over the job as there are still a lot of design & print companys out there saying they are producing it in-house when in fact they have not got the equipment or expertise  and sending it out.'

So if your looking for fast effective design & print solutions for your business that are all produced in-house the call Fresh on 01296 489998 or 01442 345088 or email us at hello@freshdps.co.uk or visit us at www.freshdps.co.uk/


Monday, 7 February 2011

Is this the Death of a Salesman?

Have you tried

Over the last 2 years we have seen a massive increase in the number of clients that now use us for their e-marketing campaigns, with the economic climate looking like a bumpy road to recovery more and more businesses are looking for better value for money marketing than the usual mediums of press and radio advertising.

What our customers have found by using e-marketing to stay in touch  with their existing clients and to generate new leads is a cost effective sales tool that brings an excellent success rate on their return of investment.

Our clients include some very big names around the Vale and all have had success with us.

Andy Gerlack said ' This is the easiest way of staying in touch with your existing customers and not hassling them at the same time, people dont want to be bombarded with sales calls and this is perfect for letting them know your offers and your news in an easy informal approach, from as little as £100.00 you could send out up to 2000 email addresses and the report you get back can help so much in generating new sales leads.

Gareth Davis for GES said ' We started using Fresh for our e-marketing because we believed that this is the future of keeping your existing clients informed and letting them know what else you could do. Its given us a new dimension to generate very hot leads and convert them quicker by the results who opened and how many times they opened, its been a great sales tool for us.'

So with the increase in e-marketing and the need  for good, cost effective marketing could this be the 'death of the salesman'

If you would like to find out more about how e-marketing can help your business then book into our business surgery on 01296 489998 or 01442 345088 or email us at hello@freshdps.co.uk


Wednesday, 2 February 2011

Websites R US

Exactly!! We are the first to admit that we are not renowned for doing websites but just recently since we launched back in the summer we have taken on 7 already, 3 of them are about to launch and we will show you the results.

We have always prided ourselves on being creative and design focused and the websites we have produced thus far endorses this. With this in mind we will be launching our new website early in the spring as its being worked on at the moment. But perhaps this the perfect time for us all to look at our own websites with the increase in social networking and online shopping everyone is spending more time looking at sites.

Try to put your customers shoes on and look for your product or service and see if it is easy to find and then see once on it if it presents itself in its best light and is easy to navigate, websites dont have to be a costly exercise to look good and functional as our team here can talk you through it and make it easy if you have an existing one already or you have to have a new one.

Have a look at a couple that we have already launched.



Give us a call for a chat to find out how we can help your existing website or a brand new one on 01296 489998 or 01442 345088 or email us on hello@freshdps.co.uk


Monday, 24 January 2011

Fresh put their best foot forward

Fresh are now the proud sponsors of Bucks CC U14 FC, with their new kit the team look nice and Fresh!

"We have to say thanks to Fresh for this, it’s great news and hopefully we will be able to have a really successful season" said Steve Short, Team Manager. 

The team always goes out fighting for the win and show great determination to do their best, which makes the partnership so unique. 
To follow the teams success go to http://www.bucksccfconline.co.uk           

"The team are great to watch, and winning a lot of games, they have every chance of winning some trophies this year. Success breeds success and Fresh are proud to be part of the Bucks CC U14." commented Kevin Brook, Director, Fresh.

The proud team, Kevin Brook and team managers
If you want to find out how we can help your business to be a success then contact us on 01296 489998 or 01442 345088 or send us an email at hello@freshdps.co.uk

Monday, 17 January 2011

A Momentous Rebrand      

When it comes to challenges this rebrand project has to be the biggest for us to date.

Baxters International Removals wanted to update their identity for the new year and asked Fresh to come up with some ideas with only eight weeks before the official launch.

But this was only the beginning of the challenge - once the logo was decided upon, Fresh also won the business for the marketing programme. This involved the design and production of the exterior signage for all the buldings and the vehicle liveries for the whole fleet of lorries, trailers and cargo containers. It also included producing all the stationery, brochures, folders and forms, a brand new website and an e -marketing campaign! All this had to be ready for the January launch.

Andy Gerlack from Fresh says, " This was an exceptional challenge to meet and where else could one business organise and produce all of these different solutions? This has been one amazing project and I am so pleased with the results."

Simon Osborne, Group Managing Director of Momentous said " Andy and his team at Fresh were exceptional in every department, their attention to detail and their problem solving have been amazing. I would totally recommend them to anybody. They rose to a momentous challenge!"

If you would like to find out more about Momentous then visit them at


If you would like to know what Fresh can do for your business then visit us at www.freshdps.co.uk or email us at hello@freshdps.co.uk or call us on 01296 489998 or 01442 345088


Monday, 10 January 2011

Not B2B but P2P                                      

I went to a breakfast meeting a couple of weeks ago and got talking to some regular clients of mine who were there and they were talking about how their business is now more focused on B2B ( business to business) rather than relying on the public. I argued the point that all sales focus for new clients or business' should be more P2P  ( people to people).

We all know the old saying that people buy from people and this is completely true. Sales & Marketing is about knowing your audience and interacting with them. Knowing what people want to know and encouraging them to interact with your brand is essential to building loyalty and should never be overlooked. As pro-active as we are we accept that our clients will always know more about their product, but it is our job to know the people and build the relationship and loyalty.

Somewhere along the way a lot of us have undervalued good old fashioned values of service and I find this remarkable as the best way to sell your product or service in the best light is the to sell yourself in its best light and then half the battle is won.

So I told my client that not to use these buzzwords but be more personal, be interested and also interesting and then you wont go far wrong.

If you would like to find out how we can help your business then email us at hello@freshdps.co.uk or visit us at www.freshdps.co.uk or call us on 01296 489998 or 01442 345088