www.freshdps.co.uk email us AYLES 01296 489998 HEMEL HEMPSTEAD MILTON KEYNES

Friday, 23 March 2012



Just found out  we won Best Blog Design 2011 at the Blogger Choice Awards, so would just like to thank everyone who voted for us and to everyone who enjoys reading our posts.

We try and keep it informative and relevant to you all but if you have any suggestions for articles then email us at hello@freshdps.co.uk

Thank you all once again

What the F!!!?

We recently had to produce some copying for a client and couldnt help notice that it was a presentation to a very large corporate client, and the title was somewhat explicit but abbreviated to WTF which we were all flabbergasted by.

We then read the pitching document and was even more astonished that it carried on the inside as well. Call us old fashioned but how on earth do they think they are going to impress people with this sort of rhetoric. Yes, we are all for designers being creative and pushing barriers but this just seemed irresponsible to even let it get this far to be in front of their prospective client.

I havent heard if they won their pitch but perhaps they were going for 'The pitch that would be remembered the most vote'. Im sure they got that award but hopefully not the business otherwise we are going to have to rethink our pitching techniques.


Wednesday, 21 March 2012


We are not renowned for being a carton or a box printer, but over the last few months we have been producing the boxes for a company called Ultralife whose products can be found in all the major supermarkets.

We thought we would showcase what we have been doing as its not often that something unusual comes along and we can tell you how we produce it.

For all the boxes you can see in the pictures there is a lot of processes involved to get it to the client.

From the moment the artwork arrives it gets flightchecked to make sure all the fonts and pictures are as they should be, the customer will then receive a digital press proof to ensure they are happy with how the print will look.

Once approved, the plates are made for the press and  on the press  they all get checked to see that the printed carton matches the press proof the customer has already seen.

Once off the press and  we have allowed the ink to dry for 24 hours the cartons are then what we call die-cut with a specific machine. This is where a tool is made to the exact specifications of the carton and how it is to be cut out and is checked that it correctly goes together and the image of the box is still as the customer has seen.

After it is cut out, it then goes to a silver foil blocker who then adds his magic touch to enhance the look of the box where another specific machine sticks and cuts the foil to the box and is checked again to make sure it meets the customers requirements.

After this process the cartons are then put on a glueing line where the tabs are glued and the box ready to be made up into what it is designed for.

The last part of its journey is for one more final quality check before its gets lovingly put into its own box ready to be delivered to the client.

Who would have thought a simple box would have so much attention to detail and work gone into it, so next time your picking up something from the supermarket shelves have a little thought of what went into it to look the way it does.

If you want to find out how Fresh can help your business then email us at hello@freshdps.co.uk or call us on 01296 489998 or 01442 345088


Friday, 24 February 2012

That Friday Feeling

Theres always a great satisfaction at the end of the week that it has been a good one and you can sit back and try and relax on friday afternoon.

I recently read an article on how much business is done on a friday afternoon and it came out that it came second to a wednesday morning.

Now I for one agree with this because I feel more relaxed on a friday afternoon so I expect my clients do to, therefore they have more time to spend chatting to you and are more welcoming.

I suppose its not rocket science really but its worth noting this small detail when you are next following up on quotes or wanting to talk to a client.

So Happy Friday Afternoon Everyone, lets do some work.


Wednesday, 8 February 2012

definition of urgent

usually rushed, great emergency, need today - thats a clients perspective

unorganised, rarely generates enough new trade - thats a suppliers perspective

In our industry there is always that urgent job to do and we do our best to meet your deadlines, but next time you have a project give yourself plenty of time to plan, prepare, budget, and to execute your plans concisely otherwise theres only one way it will end and that is failure. So dont blame us if this is what happens, we know how long things take to deliver and we'll tell you at the outset, it is down to you give us the time to make sure your project looks its best.

Jerry Mcguire once said help me, help you, simple to the point.


Wednesday, 1 February 2012

Who says that there is a recession?

The start of a New Year has begun with us all full of hope and optimism, here at Fresh we have had our best January in our history of the company with sales exceeding expectations and new clients coming on board every day.

At our Hemel branch there is a 38% growth compared to last January as it continues to go from strength to strength and we have just finished a major campaign in Oxford for a blue chip client as well which we will showcase in the near future.

We are now actively looking for more staff as our growth continues and are looking for full and part time customer sales support people to work in our Aylesbury branch, as well as mac operators, printers and print finishers, so if you feel that you fit one of these roles then email your cv to: hello@freshdps.co.uk and we'll be in touch.


Tuesday, 24 January 2012

And The Winner Is.......        

With the Oscar season nearly here, as your watching the TV here are some interesting facts you can impress your friends with

The shortest Oscar ceremony ever was the first, held in 1929; it lasted only about 15 minutes as all the winners had been announced three months earlier.

The longest Oscar awards ceremony was in 2000, running for 4 hours and 16 minutes – beating a previous record by 16 minutes.

Bob Hope has hosted the Oscars 18 times; Billy Crystal is in second place with 8 times.

Tom Hanks is the youngest recipient of the Academy’s Lifetime Achievement Award, which he received in 2002 at age 45.

Kate Winslet is the only actress to receive four Oscar nominations before reaching the age of 30.

Gone with the Wind, at 3 hours and 56 minutes, was the longest film to have won a Best Picture Oscar; it was also the first film in color to win Best Picture.

Henry Fonda was first nominated for a Best Actor Oscar in 1941 for his role in The Grapes of Wrath but had to wait 41 years before he finally achieved a win in 1982 for his role in On Golden Pond. At 76, he is the oldest actor yet to have received the Best Actor award.

The oldest actress to win an Oscar is Jessica Tandy – at 81 she won the Best Actress Oscar in 1990 for her performance in Driving Miss Daisy.

Anthony Quinn’s performance as painter Paul Gaugin in Lust for Life (1956) is the shortest ever to win a Best Supporting Actor Academy Award, his second Oscar. He was on screen for only 8 minutes. (He won a similar award in 1952 playing opposite Marlon Brando in Elia Kazan’s Viva Zapata!)

The shortest-ever winning performance for Best Supporting Actress belongs to Beatrice Straight, who won an Oscar in 1976 for her 5 minutes 40 seconds appearance as devastated wife Louise Schumacher in Network.

Dame Judi Dench won an Oscar in 1998 for less than 8 minutes of screen time playing Queen Elizabeth I in Shakespeare in Love.

The shortest-ever Best Actor Oscar-winning performance was awarded to David Niven in 1958, having appeared for only 15 minutes and 38 seconds in Separate Tables.

The second-shortest winning appearance was made by Anthony Hopkins in 1992, for less than 16 minutes of screen time as Dr Hannibal “The Cannibal” Lecter in The Silence of the Lambs.

The fewest lines spoken by an Oscar-winning actress won Patty Duke a Best Actress in a Supporting Role portraying the deaf and blind Helen Keller in the 1962 film The Miracle Worker. In the role she speaks only one word in the last scene: “Wah-wah” (for “water”).

The films with the most Oscar wins are Ben-Hur, Titanic and Lord of the Rings: The Return of the King, each winning 11 Oscars from 12, 14 and 11 nominations respectively.

William Wyler has directed more actors to Academy Award success than any other, with 34 nominations and 14 wins.

Jack Nicholson leads the Best Actor Academy Award category with wins from 11 nominations.

Meryl Streep had more Best Actress nominations than any other actress.

Shirley Temple is the youngest performer to receive an Academy Award; in 1934 she received a Special Award when she was only five years old.

Groucho Marx was the oldest Academy Award winner – in 1973 he received a Honorary Award at the age of 83.

Mutiny on The Bounty (1935) was the only film to have had three nominees for Best Actor Oscars (Charles Laughton, Clark Gable and Franchot Tone) but won only the Best Picture award.

The first animated film to be nominated for a Best Picture Oscar was Disney’s Beauty and the Beast, in 1991. The award went to Silence of the Lambs but Beauty and the Beast won 2 Oscars: Best Original Score and Best Original Song.

In 1937 Disney won a special Oscar for the first full-length animation: “Snow White and the Seven Dwarfs.”