A Hot and Spicy New Image         

When it comes to creating a new image for a brand new Mexican restaurant in the Aylesbury Town Centre where else do people come to and have the confidence that it will be delivered on time and to their requirements.

This was the case for Bandidos Mexican Restaurant. They came to us looking for a complete image brand and what we came up with, they were absolutely thrilled by.

Kevin Brook said ' We needed to come up with an exciting contemporary image to get Bandidos noticed and I feel we achieved what we set out to do, the restaurant is always packed so we must have succeeded, we have an extremely creative team that always come up with the goods'.  

So if you feel your image could do with some tweaking or perhaps a little refresh to get you noticed more then email us at hello@freshdps.co.uk or call us on 01296 489998 or 01442 345088

f

Be Distinct or Be Extinct        

Exactly as the title says, its not just about how your products or service looks, its about how your sales people perform, how your customer service department handle your customers, how quickly you can deliver, how the quality of your product stands up and how your price compares with the next person.

All of these have to be right to achieve success in a tough marketplace, you need to be distinct enough to stand out from the rest of your competition as there will always be someone else ready to step into your shoes.

So what does make the difference in todays market-place?

Its always  been said 'dont judge a book by its cover' but when your pitching for that new contract or sending out that brochure with your quote then the first impression is always the only one you will get, so its important to get it right with your company branding.

Take a look at your company, make a list of the plus points and the minus then give us a call and let us do the same to your company and see if we agree with your points or disagree.

Our job at Fresh is to give honest advice on your image and how to improve it, you might not like what we have to say but we will give you the helpful advice on how to make your company get that first impression right.

So give us a call on 01296 489998 or 01442 345088 or email us at hello@freshdps.co.uk

f

School Student Planners      


After another successful summer producing student planners, prospectus' and other school material, we thought we would showcase what we have been doing, every year more schools come on board to our way of thinking that print does not need to be boring and that we can offer so much variety and personalization to any document.

When we started looking at the market for schools and student planners we found out that we could produce a planner completely unique to that school and be more cost effective than their current supplier.

So what we have been doing each year is slowly increasing our capacity of who we offer the service to without compromising on the quality as well and what we have now in place is a unique system to produce large volume student planners  from a short deadline, so there is no need for schools to worry about getting planners and prospectus signed off by early March and they can now change policys, staff lists right up until the end of the summer term.


Georgina Harwood from Adeyfield School declared. ' I was astonished by the new look of our student planner and our teacher planners as well, what Andy and his team at Fresh have given us, is something that the students and teachers love and that can evolve and be changed so easily. I am so glad Andy came to see me.'

Andy Gerlack from Fresh said ' We have a proven system that works for schools and everytime we show a school what they could have, they jump at the chance, we have the nice problem of that we cannot offer it to everyone as we will be swamped so which is why we only increase our capacity of 5 schools per year so we dont let anybody down and that way we learn how to cope with the demand and everybody is happy with the results.'

If you want to find out what we can do for your school then email us at hello@freshdps.co.uk or call us on 01296 489998 or 01442 345088.

f

Xmas Card Catalogues out now

Yes, its that time of year again when you should say thank you to your clients and send them a Christmas Card. Its always something so small and personal that goes a long way and now more than ever you should be saying a big thank you and looking after them.

We will encourage you with an offer of 10% off your order, so come on, theres no excuse, treat your customers this xmas with a little note to them.

Catalogues are out now so call the numbers below to get your free copy.

To get your catalogues and 10% off your order then email us at hello@freshdps.co.uk or call us at 01296 489998 or
01442 345088

f

A Piece of Cake                        

  


We thought we would show you some of the exhibition banners we produce, this one in particular came to us with just the frame and we had to reproduce the replacement banners.

The results as you can see are fantastic and look great as the centre piece of any exhibition stand, we have become specialists at this type of work now and can produce all different shapes and sizes even if you have an existing stand we can replace all the graphics to cost effectively.

If you have an existing stand that you need the graphics replacing or you need some ideas for your stand then email us at hello@freshdps.co.uk or call us on 01296 489998 or 01442 345088.

f

Fresh Blog

Nominated For Award           

We have been nominated for an award for our blog and we need your votes, we are in the category of Best Corporate Blog and are running 2nd for the Blogger Choice Awards. If you like what we write about then please take the time to vote, it takes about 2 minutes and we have detailed simple instructions below for you all to make it easier as well. We will be eternally grateful to you for this.

Follow the link below, but print out these instructions first to make it simpler.


http://bloggerschoiceawards.com/blogs/show/100088

 Then click sign up


Add all your details


You will then get an email in your inbox confirming your email address in this link, click on this


Go to Best Corporate Blog on the sidebar and we should be on Page 1 then click vote.


Many Thanks in advance for helping us


f

Now we are 3!!

Yes I know the year goes quick, we thought so too, we've achieved an historic milestone given the fact that we started up at the start of the recession and are now 3 years old, we would just like to thank all our clients and suppliers for all of their support and warmest wishes, we could not have done it without you and we appreciate it a lot.

As for the coming year, Fresh would not be Fresh if we didnt have some exciting news to come, there are some big developments to come in the New Year and some exciting news to happen next month as well.

We thank you all once again for your support and comments and look forward to seeing you all for the coming year.


f 

STEVE JOBS 1955-2011                                                          

Steve Jobs was the Thomas Edison of our time. Just as the light bulb changed the way we looked at things so did the innovations that Steve imagined and produced. He was of the world's greatest marketers. We will miss him.


In his own words he expresses his philosophy of death elegantly:


“No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” – Steve Jobs


The world has lost one of the great visionaries in history. Yet he continues on as in inspiration to all of us that seek innovation, perfection and success.
 
 
f

Adeyfield School -

Staff and students look forward to new website launch           

It has taken 6 months to build but we can now unveil Adeyfields new website, we built the site from scratch and gave it a whole new look making it look fresher, more contemporary and easy to navigate.


http://www.adeyfieldschool.org/


It was a project that came about when we started talking to the school about the student planners and what their goals for the year would be and the website was a priority, so we jumped at the chance to be included in the brief and we managed to secure the project and 6 months on we are launching the site in time for
the new term.

Andy Gerlack said ' The website looks stunning and our designers have to take most of the credit for it as they have done the creative work but I also have to thank Adeyfield Scool as well for giving us this opportunity and the staff in particular as they gave us a very good site map to begin with.

If you think your website needs a bit of tweaking or a bit of a re-vamp then give us a call on 01296 489998 or 01442 345088 or email us at hello@freshdps.co.uk

f

100 days till xmas!!


We may be the first to mention it, but did you know that it is only 100 days till Christmas, so perhaps its time to take a look at what your company will be doing from now right through to the New Year.

It is an important time for marketing and getting it right for the coming of the year, with this in mind we are here to help and advise what sort of marketing you should be doing.

If its a pop up banner to promote an offer or a leaflet drop to spread the word or some calendars to make sure your companys name is sitting on the desk for the new year then we can help with all of this.We would like to help by offering 20% off our print from now until the November 30th to help you get noticed. Just mention where you saw this discount to qualify.

f

Piatto Bianco - Fast Food Branding

Delivering their expectations

With only 10 days before they were due to open, the owners of Piatto Bianco, an Italian Fine Dining Restaurant at Verney Junction called Fresh to see if we could help, the problem they had was they had no look, logo, or more importanly no marketing material.

So what happened in 1 week was that we came up with the logo, the look, the brand, and menus for lunch and evening, comment cards, 13,000 leaflets, business cards, vinyl banners, bill receipt, invoice holders, kitchen orders as well as signage for the exterior.

The results were incredible and was all done to perfection and in a day before the opening.

Andy Gerlack fro Fresh stated, ' We drew on all our experience on this one as it was very, very tight, but this is why so many companies choose us, it is because we deliver their expectations, where else or who else could do what we do.'


If you want to find out about Piatto Bianco - Italian Fine Dining then book a table there and call 01296 715209.

If you think your image needs updating or tweaking a bit then why not pop us an email at hello@freshdps.co.uk or give us a call on 01296 489998 or 01442 345088

f

Fresh new programmes

for Aylesbury United FC

Fresh have become a new sponsor for Aylesbury United Football Club for the coming season.

With high quality quick turnaround needed  for Aylesbury Utd's programmes they turned to us to assist.

Kevin Brook for fresh said ' With the digital

and litho equipment we have we are in an ideal situation to provide this type of service.

We are quick and have the quality to go with it.'

With the new season just starting lets hope the Ducks have a successful season.

If you want to find out how Fresh can help your business then email us at hello@freshdps.co.uk or call us at 01296 489998 or 01442 345088

f

Positive News alert!!

With so much bad news about at the moment, you have to look really hard to find the good shoots of growth coming through so we thought we would relay some good news stories to try and combat some of the doom gloom out there and to show that there is light at the end of the tunnel, if you feel like us there are good stories out there, then email us at hello@freshdps.co.uk and we will publish them on your behalf.

Activity in the UK's service sector expanded in July at its fastest rate for four months, an industry survey has suggested.


The Markit/Cips services purchasing managers' index (PMI) rose to 55.4 in July from 53.9 in June. A figure above 50 indicates growth.


The figure surprised analysts who had expected a slowdown in activity.


However, the survey also indicated that the service sector cut jobs despite the increased activity.


Employment in the sector had increased slightly during the previous two months.


Increases in the cost of goods bought by firms slowed, but costs remained relatively high as a result of energy price increases and supply chain constraints.


Despite this, stiff competition meant that inflation in the cost of goods bought from service companies was at its lowest rate for 10 months.

The strongest increase in activity in services was seen in the Business Services and IT and Computing sectors.


f

Food For Thought



We all get emails that do the rounds with jokes and pictures, but I thought I would share this one with you all.

If you are ever bored and need inspiration from design or your creative juices just are not flowing then take a minute to look at the pictures below.

Enjoy. f

Don't be anti-social.

5 reasons to embrace social media.



1. Social media is an important SEO tool. Links from social media are playing an increasingly important role in your site's search position. Since 80% of consumer purchases start with search, this reason alone is a good argument for embracing social media.

2. Your customers expect you to be social. 60% of UK citizens spend time on a social network at least once a week. YouTube reaches 36% of all business decision makers. 93% of business buyers believe all companies should have a social media presence.

3. Social media provides important marketing data and consumer feedback. You don't need surveys to find out what your prospects are thinking. The buyers in your market are telling you this now in social media. But you have to listen.


4. Social media is the new PR. Journalists increasingly rely on social media to research story ideas, sources and trends. A PR program that relies on phone, online wire services, and mail is no longer effective.


5. Social media produces very high conversion on leads. Leads from social focus on quality not quantity. Prospects that engage with you on social networks are more likely to look favorably on your company and brand, and its offerings.


f

The changing face of print

- across all communications.


There was a time when a printing company was a - lets face it a printing company, but over the last few years print has evolved so much, that sometimes it is unrecognisable.

A printing company has now evolved into a communications media portal, very Star Wars!!

It has become an integral part of a business' primary outlet to the outside world.

When we talk with clients now we talk about the whole marketing strategy, from their brand awareness, to email marketing, to their own website, to their social networking, to their on-hold message, to text message communication, SEO, QR Codes, Radio advertsing, Signage and then finally getting round to hard printed matter.

What the new digital era has given us is an insight on how and what we will be using to get our business recognised instead of relying on print on paper.

The future for us as printers has never been more exciting and we for one as a company embrace the new technology and look forward to how it will all develop, we have seen in the past new technology coming into print ie the fax machine, internet but with the digital presses giving us the speed and quality there is no need to have huge quantitys of printed material anymore and the steep curve of smartphone technology it has opened up whole new avenues of business.

So if you were just about to start out on a business venture what would be on your shopping list to make your business launch a success, so for businesses we have come up with our future starter package which we would like your feedback on how much you would be willing to pay for this sort of package and if you feel there should be other items on the list.

Website x 3 pages
1 months radio advertising
1 x e-marketing campaign
3 social network sites
business cards x 250 x 1 name


email us at hello@freshdps.co.uk


f

Fresh quack to victory

in the 1st Mix 96 Duck Race NOT  

Well we would like to have used this headline but unfortunately our duck ran out of quacks at the first ever Duck Race held at the bridge by the Honeybee Pub on Fairford Leys.

It was a closely fought contest and there was definately some tactics being used by some of the other ducks as they paddled towards the chequered flag. Our duck named Fresh put in a brave performance but was sadly quackered towards the end and came in 2nd place.

Aftwerwards Fresh Duck commented, ' Quack, Quacked, Quack Quack Quakered '

Kevin Brook manager of Fresh Duck said ' We started off well but the water got the better of us, we had some obstacles to overcome and Fresh Duck was carrying and injury as well, we will train hard through the winter and come back stronger for next year.'

Read  the Signs

Over the last couple of years we have been producing various signage around the area and have really showcased our talents.

We can produce a simple banner to advertise an event to fully bespoke attention grabbing fascia signs to sit on buildings.

If your looking for something that will attract attention then why not try something that has a polished
aluminium effect, all our signage solutions are completely bespoke and all guaranteed.

Or if you need to uplift your reception then our ranges of glass wall mounted signs will brighten up the darkest corners.















We can also produce enormous attention grabbing post mounted signs that will get you noticed, all fully installed.

Or if its just a simple vinyl description then these can be produced within 24hrs.

If you would like to find out how Fresh can help your business get noticed then call us on 01296 489998 ( Aylesbury Office ) or 01442 345088 ( Hemel Office ) or email us at hello@freshdps.co.uk or visit us at http://www.freshdps.co.uk/


f

Fresh Invest In New Bookletmaker

We have always been in favour of improving our quality and service to our customers which is why we have invested in our finishing department and bought a brand new 3 station collator bookletmaker.

It is an Horizon SPF-20 which can collate, fold, staple booklets at 4050 an hour, and produce up to 72 paged books.

Kevin Lingard from Fresh's Finishing Department said, ' It is an incredible machine that can practically do anything thrown at it, its speed and quality are exceptional and has improved our production capabilities no end.
The finishing department is a key element to the final look of our work and we take pride in what we produce.'

If you want to find out how Fresh can help your business then call us on 01296 489998 or 01442 345088 or email us at hello@freshdps.co.uk or visit us at www.freshdps.co.uk

Our New Design Area

We thought it would be a good idea to give our design studio a bit of a makeover, we'll let the pictures tell the story.

Blueprint School

New Beginnings With Fresh                

With a brand new school being built for students who better to help with the image inside and out than us here at Fresh. It all started back in January when we were asked to come up with solutions for Exterior Signage and Interior Signage to enhance the image already whilst being practical.

What we came up with was a beautifully crafted and constructed sign for the front canopy in brushed stainless steel, another one for the inside reception, as well as a unique halo led sign with built up brushed stainless steel letters also for the reception, as well as individual door plaques that were laser etched and a special material called margard that was to be used for curved directional signage on 4 curved walls.

When fully installed they effect was immediate and looked incredible and had all had to be installed by the middle of April for when the school was handed over from the builders


Andy Gerlack from Fresh said, ' This was a really interesting project with all the different types of solutions needed, it was good to see it all come to life and I am glad that we have been a part of making this project a success. Signs are always tricky because each one is completely unique and there are a million and one things that can go wrong, so I was very pleased with the outcome.

If you want to see how Fresh can help your image and business then call us on 01296 489998 or 01442 345088 or email us at hello@freshdps.co.uk or visit us at http://www.freshdps.co.uk/