What are they and how will they be used?
You may have seen random signs like a bar code getting onto your breakfast cereal packaging or on a leaflet that comes through your door, this unique symbol is called a QR code (short for Quick Response) and is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background.
QR codes store addresses and URLS and appear in magazines, on signs, buses, business cards, or on just about any object about which users might need information. Users with a camera phone equipped with the correct reader application can scan the image of the QR Code to display text, contact information, connect to a wireless network or open a web page in the phone's browser. This act of linking from physical world objects is known as a hardlink or physical world hyperlinks
Over the next year we predict that more businesses will be adopting these codes as part of their marketing brand to promote themselves as an ingenious new way to attract a younger digital generation to buy their products.
Try scanning the above QR code and see where it takes you, you will need to download the free app for your phone first, browse your app store under QR readers then scan it, its easy and you will see how useful they will be.
If you want to find out how QR Codes can help your business then give us a call on 01296 489998 or 01442 345088 or email us at hello@freshdps.co.uk or visit us at http://www.freshdps.co.uk/
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