December is usually our quietest month of the year since everybody is thinking of Christmas Markets rather than Christmas Marketing, but this year the trend has bucked, back in October we started marketing Calendars more than Christmas Cards and the results were staggering. When we were all predicting a tough month due to the recession and the seasonal month in itself, we had a surprising month due to the amount of companys seeking to get their brand onto their clients desks or walls all year round.
Andy Gerlack commented ' In some respects I am not surprised because if I was on the other side of the fence then I would choose a calendar over a christmas card every day, this month alone we have seen new customers like Maxwell Swim Club, Mix 96, CH Morgan, Booker Tate and S-Com and OSG to name but a few come forward and seek help in getting themselves noticed for the coming year, we prefer to sell this service more than the christmas cards as that is a dying market whereas this is a very profitable fast growing sector'
The solutions that Fresh provided were all bespoke from wall calendars, desktop and totems, so for next year dont forget about that little thing that sits on your desk all year round just there in the background and think that could be YOUR company brand sitting in front of your customer.