GES - The Rebrand                                                                 



Over the last couple of years we seem to have become the rebrand specialists, we have done quite a few now and each time the result of the before and after are spectacular.

Most companies want to sharpen their image a bit after a few years as we all know things go in and out of fashion and a companys image can start to look a bit tired and stagnant.

So a year ago we were called into to pitch our company to start a rebrand campaign for General Environmental Services, we won the pitch and we embarked on a complete rebranding campaign over the year, firstly we had to pitch our creative design and it was this part that impressed. From their on in we came up with a complete brand identity that would work across all mediums. It ranged from simple business cards to vehicle livery to internal and external signage and brand awareness for an e-shot as well and just recently a complete exhibiton stand from scratch

The results were incredible and the clients extremely pleased with the results, so much so that they then asked us to rebrand their sub-divisions GES Technology and GES Air,

Gareth Davis from GES commented, " We wanted to have a consistent, contemporary brand identity that showed our clients what we are about, from the moment we met Fresh we knew we had picked the right company, they have given us an identity that we are all proud of, they managed the whole project from start to finish without fuss and would recommend them to anyone as the service was first class. We had many design companys pitch to us but it was Freshs' creative approach that impressed us the most."


So if your businees needs to have a look at its image again then give us a call on 01296 489998 or 01442 345088 or email us at hello@freshdps.co.uk or visit us at www.freshdps.co.uk


Below is the finished result of a careful, creative rebranded logo.

                                              

Which comes first Sales or Marketing?       


As a design, print and marketing company we speak to a lot of businesses who see the value of marketing but aren’t yet ready to invest in it without seeing sales first. This is like the old story of the chicken and the egg.

You might have the best product in the world, but how will any one know if you don’t market it? You might put it on your website.Tell someone about it at a networking event. Word of mouth marketing. Maybe use social media to talk about it, but without marketing it in the right way then it will fail.


We understand that you need to see a return on the investment, but marketing doesn’t have to be last on the list and can help generate the sales it needs. The key is doing regular activity and remembering that results will not always been seen immediately. That first egg had to be incubated for a while before hatching and being a chicken....  just a thought next time you think you should be cutting your budgets.

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Fresh Blog
Nominated For Award


We have been nominated for an award for our blog and we need your votes, we are in the category of Best Blog Design for the Blogger Choice Awards. If you like what we write about then please take the time to vote, it takes about 2 minutes and we have detailed simple instructions below for you all to make it easier as well. We will be eternally grateful to you for this.

Follow the link below, but print out these instructions first to make it simpler.


http://bloggerschoiceawards.com/blogs/show/100086/?utm_source=bloggerschoiceawards&utm_medium=badge&utm_content=bestblogdesign




Then click sign up


Add all your details


You will then get an email in your inbox confirming your email address in this link, click on this


Go to Best Blog Design on the sidebar and we should be on Page 2 then click vote.






Many Thanks in advance for helping us


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Now WE Are 2!!

Yes today we are 2 years old and how the time has flown by. It has been a tough 2 years due to the economic climate but we have grown from strength to strength.
We would like to thank all our customers and suppliers with whom we wouldnt be so sucessful, so thank you all.

Our strapline 'Design & Print The Way It Should Be' is as relevant now as when we first started, with us setting out to be the most creative, excellent on quality and service, competitive, friendliest design & print company to deal with.

Over the last year we have increased our services and are now established as web designers and e-marketeers, we have increased our team who are now part of the Fresh family and our Hemel Hempstead office is now making its mark in the area as well.

For the forthcoming year, we will be adding another Fresh service and there will be more surprises in the New Year, so keep checking back to the blog to find out the latest Fresh news.

Lastly, our blog has been nominated for our first award which is in Best Blog Design category on The Bloggers Choice Awards website, we need your votes, if you like what we do and for what we stand for then please take the time to vote, the link and the instructions are below, it takes about 2 minutes and we will be eternally grateful for your vote

Once again, thank you all for your support and we look forward to seeing you all in our 3rd year.

The link to vote for us is:

http://bloggerschoiceawards.com/blogs/show/100086/?utm_source=bloggerschoiceawards&utm_medium=badge&utm_content=bestblogdesign

1.Then click sign up
2.Enter all details
3.Go to your inbox
4.Follow the link in your inbox
5.Go to Best Blog Design In sidebar
6.Go to page 2 and find us and click vote


Many Thanks

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It Pays to Give       

We thought we would tell you the story of Pendley Manor Hotel at Tring, just recently they ordered branded pens, pencils, logo bugs and usbs as giveaway items for their existing and potential clients.

When we went to talk to Pendley they had not done any promotional givewaways before and after a breakfast meeting, we persuaded them why it is not a waste of money and here are the key things to remember about when looking for a giveaway item.

1. Make sure it is an item that you yourself would use.
2. Look for longevity in the product.
3. Look and try for something different.
4. Make sure you have enough room for your company name and website address.
5. Make sure it fits in with your brand.
6. Try to make it a talking point - an ice breaker.
7. Use a good quality item that will not break easily.
8. Do not forget your existing clients when giving them out.
9. Always leave something behind after every meeting.
10. Have the essentials always in stock to give out, ie jotter pads and pens.


The reasons behind giveway items is not rocket science, its all about pushing your company brand, and spreading the word SUBTLY, there are no statistics on ROI for this but what you will create is a reputation for not taking your existing clients for granted and for potential clients to show that you want to work with them and for thanking them for their time in meeting you so you can introduce your company.


Yes we all know its blatant branding and advertising but in todays world can you afford not to have your company noticed.

If you would like to see what promtional items we can offer, then call us on 01296 489998 or 01442 345088 or email us at hello@freshdps.co.uk or visit us at www.freshdps.co.uk



If you want to find out more about Pendley Manor Hotel then visit them at http://www.pendley-manor.co.uk/

Bucks County Show

Fresh - Best In Show           

For the Annual Bucks County Show Fresh have been helping to provide all the tickets, judging cards and pass hangers for the event as well as promotional material to make sure the day is a success. Bucks County Show have been a customer of Fresh since we started so its great to see them keeping their association with us.

Andy Gerlack from Fresh stated 'Im very proud that Fresh has been involved in such a long standing successful event in Aylesbury, and I hope long may it continue.' 

The Bucks County Show is still one of the biggest one day Agricultural Shows in the Country. The Show includes the best of British Livestock along with over 60 Equestrian classes. Also held at the event are Vintage tractors, Food Hall, Home & Garden Marquee, Rural Craft Marquee, over 180 Trade Stands and lots more attractions for the all the family and attracts over 100,000 visitors.

If you want to find out more about the Bucks County Show then visit www.buckscountyshow.co.uk

If you want to find out how Fresh can help your business then visit www.freshdps.co.uk or email us at hello@freshdps.co.uk or call us on 01296 489998 or 01442 345088

Not just a local printer!                                                        

For every printer their bread butter work is always print and here at Fresh this is no exception, we have taken it further to designing, printing and distributing.

For the past 3 months, we have been branding a new golf course that has been built in Guildford, part of that marketing strategy was to print and distribute over 200,000 leaflets to households in the surrey area.

Andy Gerlack from Fresh stated ' Being part of this exciting venture in Guildford has shown that the UK is a small place and that being a printer isnt just about concentrating on your local area, we managed this job from start to finish and the leaflet distribution went very smoothly indeed and the marketing is already working for them.'

Gordon Grandison from Clandon said, ' Fresh have been fantastic, they have taken all the hassle out for us and the increase in players per day has increased enormously because of it, so I can only say thank you to Andy and his team at Fresh for such a good job.'

If you would like to find out more about Clandon Golf Club then visit www.clandongolf.co.uk

If you want to find out Fresh can help your business then email us at hello@freshdps.co.uk or vist us at www.freshdps.co.uk or 01442 345088 or call us on 01296 489998