Not B2B but P2P                                      


I went to a breakfast meeting a couple of weeks ago and got talking to some regular clients of mine who were there and they were talking about how their business is now more focused on B2B ( business to business) rather than relying on the public. I argued the point that all sales focus for new clients or business' should be more P2P  ( people to people).

We all know the old saying that people buy from people and this is completely true. Sales & Marketing is about knowing your audience and interacting with them. Knowing what people want to know and encouraging them to interact with your brand is essential to building loyalty and should never be overlooked. As pro-active as we are we accept that our clients will always know more about their product, but it is our job to know the people and build the relationship and loyalty.

Somewhere along the way a lot of us have undervalued good old fashioned values of service and I find this remarkable as the best way to sell your product or service in the best light is the to sell yourself in its best light and then half the battle is won.

So I told my client that not to use these buzzwords but be more personal, be interested and also interesting and then you wont go far wrong.

If you would like to find out how we can help your business then email us at hello@freshdps.co.uk or visit us at www.freshdps.co.uk or call us on 01296 489998 or 01442 345088



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Fresh Hemel is now 1                         

Well how time flies, here we were last year telling you about how we were going to expand and have another branch in Hemel Hempstead and low and behold here we are celebrating our first year there.

It has been an exceptional year for us and we could not have done it without the businesses of Hemel seeing what we have to offer and liking it, so we would just like to say a big thank you for all of our Hemel clients for giving us the opportunity to be your first choice design & print provider.

You can expect more from us in this coming year and some exciting news in the Springtime as well.

If you would like to find out how we can help your business then call us on 01442 345088 or email us at hello@freshdps.co.uk or visit us at http://www.freshdps.co.uk/

We look forward to seeing you all very soon. Thank you once again.

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Merry Christmas

Merry Christmas and a Happy New Year to all of our customers, thank you for your valued business this year,

it is very much appreciated.

We look forward to seeing you all in the New Year.

from all the team at Fresh

Fresh recognised by Dacorum Community Trust & Connect Dacorum


Its always nice to be recognised when helping companys or a charity or a school. Over the past year we have been working with Adeyfield School in Hemel Hempstead and their students for the DENS charity.

We have always strived to help schools, charities and local businesses as much as possible so when Adeyfield School came to us for help we were able to offer our services.

Adeyfield School were so pleased, that they nominated us for recognition at an awards dinner held at Pendley Manor earlier this month where we picked up a certificate of appreciation from Councillor Roger M. Taylor who is Mayor of the Borough of Dacorum.

The event marked an eventful year for us in the Dacorum where our Hemel Hempstead office has been winning customers and friends and awards in its first year.

Andy Gerlack from Fresh said ' Its been a great first year for us in Hemel Hempstead, we have established ourselves over here when nobody knew us and have some exceptional clients here that we are proud to work with, the next year will be even more exciting and I look forward to helping more businesses over here and showing them what Fresh can do, this award for us caps off what has been a great year in Hemel.

The picture is of Andy Gerlack receiving the award from The Mayor of the Borough of Dacorum.

Fresh Invest in New Xerox Digital Press 

Only 2 years old and its out with the old and in with the new! Fresh have said goodbye to their colour and mono digital machines and said hello to their new technology.

Fresh have taken delivery of a new Xerox 700 Digital Colour Press and a hi-speed mono 4127 digital machine. Within a day, the new machines were in, set up and printing to the new high standard.

Their new colour press will do up to 70 colour prints a minute and onto a maximum of 300gsm. With greater colour management they are able to match colours more accurately giving their clients a cost effective solution for short run colour. With the increase in speed and quality Fresh are at the top of their game for digital colour printing.

The new hi-speed mono machine does an impressive 125 mono prints per minute and gives them more control on how jobs are built together and printed, saving time on extra finishing, in turn meaning again Fresh are able to produce their work in a quicker turnaround in this ever demanding world.

Kevin Brook, Director said 'This is a great message to tell our existing and new customers that Fresh are committed to quality and service. I have been in the industry for 15 years and seen the quality of these machines just get better and better, which echoes our strapline 'Design & Print The Way It Should Be.'

If you would like more information on either of these machines or would like a demonstration then please call Fresh on 01296 489998 and ask for Kevin.

Its Nice That                   

Heres a little rant from our designers, so be patient with us, we all know that creative people can have a tendency to be..... well lets say creative in their thoughts and processes.

So I was with a couple of my old college designer friends last week and we were discussing the word 'nice' and how it crops up into any conversation about design. I never knew that as a creative bunch, designers could be so touchy about a word but when asked about it they said that it should be removed from the dictionary or disected and tortured until it was screaming for mercy until it wasnt 'nice'.

Why is a word hated so much by designers? the answer is that it means nothing when a client describes work, all designers need feedback good or bad for some direction but 'nice' is a sit on the fence answer and is guaranteed to enrage. They felt it was a lazy way of describing and a get out used for the english language.

This is also the case in different circumstances, like if you are having a meal cooked for you and you say that it is 'nice' then how does that make the cook feel, neither here nor there I suspect or if you are trying on a new outfit and your partner says 'its nice' then does this really help?

So try it next time and see, perhaps we are living in too much of a PC world where people are too scared to criticise, so next time you hear yourself saying the word, take a minute and think what you would like to really say and lets hope its not 'nice.'


If you want to find out more about Fresh then email us on hello@freshdps.co.uk or call us on 01296 489998 or 01442 345088 or visit us at www.freshdps.co.uk

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GES - The Rebrand                                                                 



Over the last couple of years we seem to have become the rebrand specialists, we have done quite a few now and each time the result of the before and after are spectacular.

Most companies want to sharpen their image a bit after a few years as we all know things go in and out of fashion and a companys image can start to look a bit tired and stagnant.

So a year ago we were called into to pitch our company to start a rebrand campaign for General Environmental Services, we won the pitch and we embarked on a complete rebranding campaign over the year, firstly we had to pitch our creative design and it was this part that impressed. From their on in we came up with a complete brand identity that would work across all mediums. It ranged from simple business cards to vehicle livery to internal and external signage and brand awareness for an e-shot as well and just recently a complete exhibiton stand from scratch

The results were incredible and the clients extremely pleased with the results, so much so that they then asked us to rebrand their sub-divisions GES Technology and GES Air,

Gareth Davis from GES commented, " We wanted to have a consistent, contemporary brand identity that showed our clients what we are about, from the moment we met Fresh we knew we had picked the right company, they have given us an identity that we are all proud of, they managed the whole project from start to finish without fuss and would recommend them to anyone as the service was first class. We had many design companys pitch to us but it was Freshs' creative approach that impressed us the most."


So if your businees needs to have a look at its image again then give us a call on 01296 489998 or 01442 345088 or email us at hello@freshdps.co.uk or visit us at www.freshdps.co.uk


Below is the finished result of a careful, creative rebranded logo.