Blueprint School

New Beginnings With Fresh                

With a brand new school being built for students who better to help with the image inside and out than us here at Fresh. It all started back in January when we were asked to come up with solutions for Exterior Signage and Interior Signage to enhance the image already whilst being practical.

What we came up with was a beautifully crafted and constructed sign for the front canopy in brushed stainless steel, another one for the inside reception, as well as a unique halo led sign with built up brushed stainless steel letters also for the reception, as well as individual door plaques that were laser etched and a special material called margard that was to be used for curved directional signage on 4 curved walls.

When fully installed they effect was immediate and looked incredible and had all had to be installed by the middle of April for when the school was handed over from the builders


Andy Gerlack from Fresh said, ' This was a really interesting project with all the different types of solutions needed, it was good to see it all come to life and I am glad that we have been a part of making this project a success. Signs are always tricky because each one is completely unique and there are a million and one things that can go wrong, so I was very pleased with the outcome.

If you want to see how Fresh can help your image and business then call us on 01296 489998 or 01442 345088 or email us at hello@freshdps.co.uk or visit us at http://www.freshdps.co.uk/

'Its not worth the

paper its written on.'               



We told you last month about where some of our industries sayings come from and this month we have researched the line 'It's not worth the paper it's written on.'

"In 1861, Johann Bernhard, Graf von Rechberg (1806-99), in a dispatch concerning the recognition of Italy, wrote: 'Guarantees which are not worth the paper they are written on.'


Below is what we found out about Johann Bernhard von Rechenberg

Johann Bernhard Graf von Rechenberg, was an Austrian diplomat and foreign minister.

In 1828 he went into the Austrian diplomatic service and was with the embassies in Berlin , London and Brussels.

The five years he was there during which he held the portfolio of foreign affairs and covered the war with Piedmont and France, the insurrection in Poland, the attempted reform of the German Confederation and the Austro-Prussian war with Denmark. After the defeat of Magenta, Rechberg accompanied the emperor to Italy, and he had to meet the crisis caused by a war for which he was not responsible. He began the concessions to Hungary and in the Polish question, and was responsible for the adhesion of Austria to the alliance of the Western Powers. In the German question Rechberg's policy was one of compromise. The project had been suggested to the emperor Franz Joseph by his son-in-law, the hereditary prince of Thurn und Taxis, and the preliminary arrangements were made without Rechberg being informed. When at last he was told, he tendered his resignation, which was not accepted, and he accompanied the emperor to the abortive meeting at Frankfurt (August 1863). The attempt made by Rechberg at the subsequent ministerial conference at Nuremberg to establish a German league without Prussia was equally unsuccessful, and he now returned to the policy, which in opposition to Schmerling he had throughout advocated, of a peaceful arrangement between Prussia and Austria as the indispensable preliminary to a reform of the Confederation.


At this juncture the death of King Frederick VII of Denmark (15 November 1863) opened up the whole Schleswig-Holstein question. In the diplomatic duel that followed Rechberg was no match for Bismarck. It suited Austrian policy to act in concert with Prussia against Denmark; but Rechberg well knew that Bismarck was aiming at the annexation of the duchies. He attempted to guard against this by laying down as a condition of the alliance that the duchies should only be separated from Denmark by common consent of the two German powers. Bismarck, however, insisted that the question of the ultimate destination of the duchies should be left open; and, when he backed his argument with the threat that unless Austria accepted his proposal Prussia would act alone, Rechberg gave way. His action was made the object of violent attacks in the Austrian Lower House, and when the war was victoriously concluded and Prussia's designs on the duchies had become evident, public opinion turned more and more against him, demanding that Austria should support the Duke of Augustenburg even at the risk of war. Rechberg yielded so far as to assure the duke's representative at Vienna that Austria was determined to place him in possession of the duchies, but only on condition that he did not sign away any of his sovereign rights to Prussia. The outcome of this was that the duke refused the terms offered by King William and Bismarck.


On 22 August there was a meeting of the emperor Franz Joseph and King William, both Rechberg and Bismarck being present. Rechberg himself was in favor of allowing Prussia to annex the duchies, on condition that Prussia should guarantee Austria's possession of Venice and the Adriatic coast. On the first point no agreement was reached; but the principles of an Austro-Prussian alliance in the event of a French invasion of Italy were agreed upon. This latter proposal was, however, received with violent opposition in the ministry, where Rechberg's influence had long been overshadowed by that of Schmerling; public opinion, utterly distrustful of Prussian promises, was also greatly excited; and on 27 October Rechberg handed in his resignation, receiving at the same time the Order of the Golden Fleece from the emperor as a sign of special favor. He had been made an hereditary member of the Upper House of the Reichsrat in 1861, and as late as 1879 continued occasionally to take part in debates. He died at his chateau near Vienna on 26 February 1899.

f

Our Newest
Member Of Staff              

We would like to introduce our new Office Manager, Sharon Milner to our ever expanding team.

Sharon comes from a printing background with managing a design studio over in Milton Keynes and has come highly recommended. She has now been with us for over 3 months and has settled in well to the Fresh philosophy of 'design & print the way it should be '

Im sure you'll hear more about Sharon over the next few months and wish her all the best in her new role.


If you want to talk to Sharon then give her a call on 01296 489998


If you want to find out how Fresh can help your business then give us a call on 01296 489998 or 01442 345088 or email us at hello@freshdps.co.uk or visit us at http://www.freshdps.co.uk/

QR Codes

What are they and how will they be used? 

  
You may have seen random signs like a bar code getting onto your breakfast cereal packaging or on a leaflet that comes through your door, this unique symbol is called a QR code (short for Quick Response) and is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background.

QR codes store addresses and URLS and appear in magazines, on signs, buses, business cards, or on just about any object about which users might need information. Users with a camera phone equipped with the correct reader application can scan the image of the QR Code to display text, contact information, connect to a wireless network or open a web page in the phone's browser. This act of linking from physical world objects is known as a hardlink or physical world hyperlinks

Over the next year we predict that more businesses will be adopting these codes as part of their marketing brand to promote themselves as an ingenious new way to attract a younger digital generation to buy their products.

Try scanning the above QR code and see where it takes you, you will need to download the free app for your phone first, browse your app store under QR readers then scan it, its easy and you will see how useful they will be.

If you want to find out how QR Codes can help your business then give us a call on 01296 489998 or 01442 345088 or email us at hello@freshdps.co.uk or visit us at http://www.freshdps.co.uk/


f

Twitter helps investors

predict the stock market

The millions of messages sent daily via Twitter can help predict moves in the Dow Jones by signalling sentiment, researchers at Indiana University and the University of Manchester have found. 




By scouring tweets for key words and analyzing them using an algorithm they developed to define the mood of Twitterers, Johan Bollen, Huina Mao and Xiao-Jun Zeng said they were able to predict the daily up and down movements of the Dow during a period in 2008 with 87 percent accuracy. Now they are testing whether their results can be applied to real-time data.


“So far we have observed that some of the parameters may change over time but that our conclusion that Twitter mood data can predict fluctuations in the stock market will stand,” said Indiana University’s Bollen in an e-mail interview. “We feel that we have merely uncovered the tip of the proverbial iceberg.”


The research suggests that Twitter analysis could provide a cheap way to improve results of other computer models that use news events and other publicly available data to anticipate how investors will act. The data may even predict to some extent the magnitude of stock market moves, Bollen said.

f

Our Chosen Charity

Of The Year                                     

                               

We have always liked to help local charities as much as possible and this year is no exception, as designers and  printers we are in an ideal position to help, so when we were asked to help support local charity Wheelpower to help raise awareness and funds we thought this would be a great way to show how we could help and save Wheelpower some money as well.

We are always inundated with appeals but we have always said that we can only support one charity per year and after some careful thought it was Wheelpower that we wanted to support the most.

For our part we will be supporting the Tour De Vale Bike Ride event which will be happening in June, with all the promotional material which includes 50,000 leaflets, vinyl banners, race numbers, route signs, posters and flags.

                                                    

We will have a strong contingent at the event on the day to help support the event, so please help support a great charity and have some fun at the same time as well, click on the link below to find out more about the event.

http://www.wheelpower.org.uk/WPower/index.cfm/featured/mix-96-tour-de-vale-bike-ride/

If you would like to find out how Fresh can help your business then email us at hello@freshdps.co.uk or visit us at www.freshdps.co.uk or call us on 01296 489998 or 01442 345088

Fresh launches its

2 New Radio Adverts






After months of creative input into our new radio adverts they will now be aired starting Wednesday 30th March, if you want a sneak preview then click on the links below.

We are launching a campaign on Mix 96 to drive home our message of 'Design & Print The Way It Should Be'.

Have a listen and see what you think and let us know any feedback.

http://www.freshdps.co.uk/mix_96_adverts/fresh_design_and_print_car_654.mp3

 http://www.freshdps.co.uk/mix_96_adverts/fresh_design_and_print_generic_remake.mp3



f