Piatto Bianco - Fast Food Branding

Delivering their expectations

With only 10 days before they were due to open, the owners of Piatto Bianco, an Italian Fine Dining Restaurant at Verney Junction called Fresh to see if we could help, the problem they had was they had no look, logo, or more importanly no marketing material.

So what happened in 1 week was that we came up with the logo, the look, the brand, and menus for lunch and evening, comment cards, 13,000 leaflets, business cards, vinyl banners, bill receipt, invoice holders, kitchen orders as well as signage for the exterior.

The results were incredible and was all done to perfection and in a day before the opening.

Andy Gerlack fro Fresh stated, ' We drew on all our experience on this one as it was very, very tight, but this is why so many companies choose us, it is because we deliver their expectations, where else or who else could do what we do.'


If you want to find out about Piatto Bianco - Italian Fine Dining then book a table there and call 01296 715209.

If you think your image needs updating or tweaking a bit then why not pop us an email at hello@freshdps.co.uk or give us a call on 01296 489998 or 01442 345088

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Fresh new programmes

for Aylesbury United FC

Fresh have become a new sponsor for Aylesbury United Football Club for the coming season.

With high quality quick turnaround needed  for Aylesbury Utd's programmes they turned to us to assist.

Kevin Brook for fresh said ' With the digital

and litho equipment we have we are in an ideal situation to provide this type of service.

We are quick and have the quality to go with it.'

With the new season just starting lets hope the Ducks have a successful season.

If you want to find out how Fresh can help your business then email us at hello@freshdps.co.uk or call us at 01296 489998 or 01442 345088

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Positive News alert!!

With so much bad news about at the moment, you have to look really hard to find the good shoots of growth coming through so we thought we would relay some good news stories to try and combat some of the doom gloom out there and to show that there is light at the end of the tunnel, if you feel like us there are good stories out there, then email us at hello@freshdps.co.uk and we will publish them on your behalf.

Activity in the UK's service sector expanded in July at its fastest rate for four months, an industry survey has suggested.


The Markit/Cips services purchasing managers' index (PMI) rose to 55.4 in July from 53.9 in June. A figure above 50 indicates growth.


The figure surprised analysts who had expected a slowdown in activity.


However, the survey also indicated that the service sector cut jobs despite the increased activity.


Employment in the sector had increased slightly during the previous two months.


Increases in the cost of goods bought by firms slowed, but costs remained relatively high as a result of energy price increases and supply chain constraints.


Despite this, stiff competition meant that inflation in the cost of goods bought from service companies was at its lowest rate for 10 months.

The strongest increase in activity in services was seen in the Business Services and IT and Computing sectors.


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Food For Thought



We all get emails that do the rounds with jokes and pictures, but I thought I would share this one with you all.

If you are ever bored and need inspiration from design or your creative juices just are not flowing then take a minute to look at the pictures below.

Enjoy. f

Don't be anti-social.

5 reasons to embrace social media.



1. Social media is an important SEO tool. Links from social media are playing an increasingly important role in your site's search position. Since 80% of consumer purchases start with search, this reason alone is a good argument for embracing social media.

2. Your customers expect you to be social. 60% of UK citizens spend time on a social network at least once a week. YouTube reaches 36% of all business decision makers. 93% of business buyers believe all companies should have a social media presence.

3. Social media provides important marketing data and consumer feedback. You don't need surveys to find out what your prospects are thinking. The buyers in your market are telling you this now in social media. But you have to listen.


4. Social media is the new PR. Journalists increasingly rely on social media to research story ideas, sources and trends. A PR program that relies on phone, online wire services, and mail is no longer effective.


5. Social media produces very high conversion on leads. Leads from social focus on quality not quantity. Prospects that engage with you on social networks are more likely to look favorably on your company and brand, and its offerings.


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The changing face of print

- across all communications.


There was a time when a printing company was a - lets face it a printing company, but over the last few years print has evolved so much, that sometimes it is unrecognisable.

A printing company has now evolved into a communications media portal, very Star Wars!!

It has become an integral part of a business' primary outlet to the outside world.

When we talk with clients now we talk about the whole marketing strategy, from their brand awareness, to email marketing, to their own website, to their social networking, to their on-hold message, to text message communication, SEO, QR Codes, Radio advertsing, Signage and then finally getting round to hard printed matter.

What the new digital era has given us is an insight on how and what we will be using to get our business recognised instead of relying on print on paper.

The future for us as printers has never been more exciting and we for one as a company embrace the new technology and look forward to how it will all develop, we have seen in the past new technology coming into print ie the fax machine, internet but with the digital presses giving us the speed and quality there is no need to have huge quantitys of printed material anymore and the steep curve of smartphone technology it has opened up whole new avenues of business.

So if you were just about to start out on a business venture what would be on your shopping list to make your business launch a success, so for businesses we have come up with our future starter package which we would like your feedback on how much you would be willing to pay for this sort of package and if you feel there should be other items on the list.

Website x 3 pages
1 months radio advertising
1 x e-marketing campaign
3 social network sites
business cards x 250 x 1 name


email us at hello@freshdps.co.uk


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Fresh quack to victory

in the 1st Mix 96 Duck Race NOT  

Well we would like to have used this headline but unfortunately our duck ran out of quacks at the first ever Duck Race held at the bridge by the Honeybee Pub on Fairford Leys.

It was a closely fought contest and there was definately some tactics being used by some of the other ducks as they paddled towards the chequered flag. Our duck named Fresh put in a brave performance but was sadly quackered towards the end and came in 2nd place.

Aftwerwards Fresh Duck commented, ' Quack, Quacked, Quack Quack Quakered '

Kevin Brook manager of Fresh Duck said ' We started off well but the water got the better of us, we had some obstacles to overcome and Fresh Duck was carrying and injury as well, we will train hard through the winter and come back stronger for next year.'