Fresh Invest in New Xerox Digital Press 

Only 2 years old and its out with the old and in with the new! Fresh have said goodbye to their colour and mono digital machines and said hello to their new technology.

Fresh have taken delivery of a new Xerox 700 Digital Colour Press and a hi-speed mono 4127 digital machine. Within a day, the new machines were in, set up and printing to the new high standard.

Their new colour press will do up to 70 colour prints a minute and onto a maximum of 300gsm. With greater colour management they are able to match colours more accurately giving their clients a cost effective solution for short run colour. With the increase in speed and quality Fresh are at the top of their game for digital colour printing.

The new hi-speed mono machine does an impressive 125 mono prints per minute and gives them more control on how jobs are built together and printed, saving time on extra finishing, in turn meaning again Fresh are able to produce their work in a quicker turnaround in this ever demanding world.

Kevin Brook, Director said 'This is a great message to tell our existing and new customers that Fresh are committed to quality and service. I have been in the industry for 15 years and seen the quality of these machines just get better and better, which echoes our strapline 'Design & Print The Way It Should Be.'

If you would like more information on either of these machines or would like a demonstration then please call Fresh on 01296 489998 and ask for Kevin.

Its Nice That                   

Heres a little rant from our designers, so be patient with us, we all know that creative people can have a tendency to be..... well lets say creative in their thoughts and processes.

So I was with a couple of my old college designer friends last week and we were discussing the word 'nice' and how it crops up into any conversation about design. I never knew that as a creative bunch, designers could be so touchy about a word but when asked about it they said that it should be removed from the dictionary or disected and tortured until it was screaming for mercy until it wasnt 'nice'.

Why is a word hated so much by designers? the answer is that it means nothing when a client describes work, all designers need feedback good or bad for some direction but 'nice' is a sit on the fence answer and is guaranteed to enrage. They felt it was a lazy way of describing and a get out used for the english language.

This is also the case in different circumstances, like if you are having a meal cooked for you and you say that it is 'nice' then how does that make the cook feel, neither here nor there I suspect or if you are trying on a new outfit and your partner says 'its nice' then does this really help?

So try it next time and see, perhaps we are living in too much of a PC world where people are too scared to criticise, so next time you hear yourself saying the word, take a minute and think what you would like to really say and lets hope its not 'nice.'


If you want to find out more about Fresh then email us on hello@freshdps.co.uk or call us on 01296 489998 or 01442 345088 or visit us at www.freshdps.co.uk

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GES - The Rebrand                                                                 



Over the last couple of years we seem to have become the rebrand specialists, we have done quite a few now and each time the result of the before and after are spectacular.

Most companies want to sharpen their image a bit after a few years as we all know things go in and out of fashion and a companys image can start to look a bit tired and stagnant.

So a year ago we were called into to pitch our company to start a rebrand campaign for General Environmental Services, we won the pitch and we embarked on a complete rebranding campaign over the year, firstly we had to pitch our creative design and it was this part that impressed. From their on in we came up with a complete brand identity that would work across all mediums. It ranged from simple business cards to vehicle livery to internal and external signage and brand awareness for an e-shot as well and just recently a complete exhibiton stand from scratch

The results were incredible and the clients extremely pleased with the results, so much so that they then asked us to rebrand their sub-divisions GES Technology and GES Air,

Gareth Davis from GES commented, " We wanted to have a consistent, contemporary brand identity that showed our clients what we are about, from the moment we met Fresh we knew we had picked the right company, they have given us an identity that we are all proud of, they managed the whole project from start to finish without fuss and would recommend them to anyone as the service was first class. We had many design companys pitch to us but it was Freshs' creative approach that impressed us the most."


So if your businees needs to have a look at its image again then give us a call on 01296 489998 or 01442 345088 or email us at hello@freshdps.co.uk or visit us at www.freshdps.co.uk


Below is the finished result of a careful, creative rebranded logo.

                                              

Which comes first Sales or Marketing?       


As a design, print and marketing company we speak to a lot of businesses who see the value of marketing but aren’t yet ready to invest in it without seeing sales first. This is like the old story of the chicken and the egg.

You might have the best product in the world, but how will any one know if you don’t market it? You might put it on your website.Tell someone about it at a networking event. Word of mouth marketing. Maybe use social media to talk about it, but without marketing it in the right way then it will fail.


We understand that you need to see a return on the investment, but marketing doesn’t have to be last on the list and can help generate the sales it needs. The key is doing regular activity and remembering that results will not always been seen immediately. That first egg had to be incubated for a while before hatching and being a chicken....  just a thought next time you think you should be cutting your budgets.

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Fresh Blog
Nominated For Award


We have been nominated for an award for our blog and we need your votes, we are in the category of Best Blog Design for the Blogger Choice Awards. If you like what we write about then please take the time to vote, it takes about 2 minutes and we have detailed simple instructions below for you all to make it easier as well. We will be eternally grateful to you for this.

Follow the link below, but print out these instructions first to make it simpler.


http://bloggerschoiceawards.com/blogs/show/100086/?utm_source=bloggerschoiceawards&utm_medium=badge&utm_content=bestblogdesign




Then click sign up


Add all your details


You will then get an email in your inbox confirming your email address in this link, click on this


Go to Best Blog Design on the sidebar and we should be on Page 2 then click vote.






Many Thanks in advance for helping us


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Now WE Are 2!!

Yes today we are 2 years old and how the time has flown by. It has been a tough 2 years due to the economic climate but we have grown from strength to strength.
We would like to thank all our customers and suppliers with whom we wouldnt be so sucessful, so thank you all.

Our strapline 'Design & Print The Way It Should Be' is as relevant now as when we first started, with us setting out to be the most creative, excellent on quality and service, competitive, friendliest design & print company to deal with.

Over the last year we have increased our services and are now established as web designers and e-marketeers, we have increased our team who are now part of the Fresh family and our Hemel Hempstead office is now making its mark in the area as well.

For the forthcoming year, we will be adding another Fresh service and there will be more surprises in the New Year, so keep checking back to the blog to find out the latest Fresh news.

Lastly, our blog has been nominated for our first award which is in Best Blog Design category on The Bloggers Choice Awards website, we need your votes, if you like what we do and for what we stand for then please take the time to vote, the link and the instructions are below, it takes about 2 minutes and we will be eternally grateful for your vote

Once again, thank you all for your support and we look forward to seeing you all in our 3rd year.

The link to vote for us is:

http://bloggerschoiceawards.com/blogs/show/100086/?utm_source=bloggerschoiceawards&utm_medium=badge&utm_content=bestblogdesign

1.Then click sign up
2.Enter all details
3.Go to your inbox
4.Follow the link in your inbox
5.Go to Best Blog Design In sidebar
6.Go to page 2 and find us and click vote


Many Thanks

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It Pays to Give       

We thought we would tell you the story of Pendley Manor Hotel at Tring, just recently they ordered branded pens, pencils, logo bugs and usbs as giveaway items for their existing and potential clients.

When we went to talk to Pendley they had not done any promotional givewaways before and after a breakfast meeting, we persuaded them why it is not a waste of money and here are the key things to remember about when looking for a giveaway item.

1. Make sure it is an item that you yourself would use.
2. Look for longevity in the product.
3. Look and try for something different.
4. Make sure you have enough room for your company name and website address.
5. Make sure it fits in with your brand.
6. Try to make it a talking point - an ice breaker.
7. Use a good quality item that will not break easily.
8. Do not forget your existing clients when giving them out.
9. Always leave something behind after every meeting.
10. Have the essentials always in stock to give out, ie jotter pads and pens.


The reasons behind giveway items is not rocket science, its all about pushing your company brand, and spreading the word SUBTLY, there are no statistics on ROI for this but what you will create is a reputation for not taking your existing clients for granted and for potential clients to show that you want to work with them and for thanking them for their time in meeting you so you can introduce your company.


Yes we all know its blatant branding and advertising but in todays world can you afford not to have your company noticed.

If you would like to see what promtional items we can offer, then call us on 01296 489998 or 01442 345088 or email us at hello@freshdps.co.uk or visit us at www.freshdps.co.uk



If you want to find out more about Pendley Manor Hotel then visit them at http://www.pendley-manor.co.uk/