blah blah blah

What the F!!!?

We recently had to produce some copying for a client and couldnt help notice that it was a presentation to a very large corporate client, and the title was somewhat explicit but abbreviated to WTF which we were all flabbergasted by.

We then read the pitching document and was even more astonished that it carried on the inside as well. Call us old fashioned but how on earth do they think they are going to impress people with this sort of rhetoric. Yes, we are all for designers being creative and pushing barriers but this just seemed irresponsible to even let it get this far to be in front of their prospective client.

I havent heard if they won their pitch but perhaps they were going for 'The pitch that would be remembered the most vote'. Im sure they got that award but hopefully not the business otherwise we are going to have to rethink our pitching techniques.

f