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Five Strategies for a Winning Sales Presentation

 

How to put your best pitch forward, win over prospects and make more sales.
 

1. Listen before pitching. One of the mistakes business owners make is talking too much about the wonders of their company, instead of asking questions and listening to a potential customer's needs. Your prospect probably did some research about you beforehand so don't waste time going on about your qualifications. Nothing is more annoying than when someone is pitching to you, and it's all about them, their products.

2. Put in more prep time. No matter how good you are at thinking on your feet, don't wing the presentation. You'll risk jumping all over the place without a logical flow, Take the time to prepare and to practice from an outline, making sure your presentation covers all your points clearly and concisely. Always review a prospects website to learn about what it sells, how it makes money and how you he might be able to fix its problems. also checks for any mutual connections on LinkedIn. Give them a call or an email asking more about the prospect's personality.

3. Liven it up. Many professionals don't realize just how boring their presentations are-too many facts, a flat monotone, tired stories. Sometimes professionals have been giving the same presentation for so long they just slip into autopilot, In today's competitive market, your presentations must be entertaining in order to obtain and maintain the attention of prospects.
Be creative and put some energy behind your presentation. The tone you use and your vocal variation allow you to project your own personality and to create a positive response whether you are speaking to one person or a large group of people.

4. Don't use visual aids as a crutch. If brochures, handouts or slides could sell a product or service on their own, companies would not need salespeople. Depending too much on visual aids can give us a false sense of security, we tend to think it isn't necessary to prepare thoroughly because our props will lead us right through the presentation. We let the visual aid become the star and virtually run the show.

Strategically place visual aids in your presentation to highlight major points, but remember that your style and personality will have much more impact. Most important, ask yourself whether a visual aid is for you or for them? If it's for you to get you through your presentation, scrap it. If it's for them so they can visually understand your presentation, keep it.

5. Be ready to take the next step. Not every presentation is going to end with a sale, so it's up to you to establish the next step in the process.One of his biggest mistakes concluding meetings is a "we hope to talk again soon" mentality.

You need to determine the next steps right then and there–before life gets in the way.Be ready to schedule a subsequent meeting or follow-up phone call, which will show you're serious about working together. You may not have the sale yet but you at least have something set up so things can continue to move forward.


If you want to find out how Fresh can help your business then call us on the numbers above or email us at hello@freshdps.co.uk or visit us at www.freshdps.co.uk


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