Five Strategies for a Winning Sales Presentation

 

How to put your best pitch forward, win over prospects and make more sales.
 

1. Listen before pitching. One of the mistakes business owners make is talking too much about the wonders of their company, instead of asking questions and listening to a potential customer's needs. Your prospect probably did some research about you beforehand so don't waste time going on about your qualifications. Nothing is more annoying than when someone is pitching to you, and it's all about them, their products.

2. Put in more prep time. No matter how good you are at thinking on your feet, don't wing the presentation. You'll risk jumping all over the place without a logical flow, Take the time to prepare and to practice from an outline, making sure your presentation covers all your points clearly and concisely. Always review a prospects website to learn about what it sells, how it makes money and how you he might be able to fix its problems. also checks for any mutual connections on LinkedIn. Give them a call or an email asking more about the prospect's personality.

3. Liven it up. Many professionals don't realize just how boring their presentations are-too many facts, a flat monotone, tired stories. Sometimes professionals have been giving the same presentation for so long they just slip into autopilot, In today's competitive market, your presentations must be entertaining in order to obtain and maintain the attention of prospects.
Be creative and put some energy behind your presentation. The tone you use and your vocal variation allow you to project your own personality and to create a positive response whether you are speaking to one person or a large group of people.

4. Don't use visual aids as a crutch. If brochures, handouts or slides could sell a product or service on their own, companies would not need salespeople. Depending too much on visual aids can give us a false sense of security, we tend to think it isn't necessary to prepare thoroughly because our props will lead us right through the presentation. We let the visual aid become the star and virtually run the show.

Strategically place visual aids in your presentation to highlight major points, but remember that your style and personality will have much more impact. Most important, ask yourself whether a visual aid is for you or for them? If it's for you to get you through your presentation, scrap it. If it's for them so they can visually understand your presentation, keep it.

5. Be ready to take the next step. Not every presentation is going to end with a sale, so it's up to you to establish the next step in the process.One of his biggest mistakes concluding meetings is a "we hope to talk again soon" mentality.

You need to determine the next steps right then and there–before life gets in the way.Be ready to schedule a subsequent meeting or follow-up phone call, which will show you're serious about working together. You may not have the sale yet but you at least have something set up so things can continue to move forward.


If you want to find out how Fresh can help your business then call us on the numbers above or email us at hello@freshdps.co.uk or visit us at www.freshdps.co.uk


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Reasons To Be Cheerful


If your a glass half full person rather than half empty then you are probably one of lifes achievers.

In a recent study taken across 500 leaders of business in the UK, 97% optimistically predicted a better year next year and that growth and investment would return.

The latest figures are showing that unemployment is falling, banks are lending again, exports are up and foreign investment is up as well as mortgage applications up, interest rates low and we are officially out of a recession again. So there is much to cheer about.

From an employers point of view on ground level, there are green shoots, all be it slow that things are getting better, for instance our sales are up on last year, there is more activity in the sectors that used to be very aggressive in their marketing. We are also seeing more enquiries than ever and when we are speaking to clients they are now starting to invest again not just in equipment but in personnel as well.

For us, we have treated these last years as a challenge, we have been able to talk to people who wouldnt speak to us before and have found that we are stronger than we thought and that goes back to being optimistic.

What I can say, is that I know we are over the worst and we have all got used to living within a budget now and not to be extravagant but sometimes you have to take that chance otherwise how can we measure ourselves on what we could achieve.

So when your in work today, try to smile as its infectious, good things happen when you do and even if they dont you'll face will have had a good workout.

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Its all about you



In todays marketplace, quality is not a luxury anymore but comes as standard so what else can we all sell ourselves on. There is an old adage that says 'People buy from people' and nowadays this is more important than ever.

There is a myth floating around that price is king today, but I can quite categorically say that I see more than 50 clients a week and price isnt the be all and end all with them. My clients value seeing me turn up, stopping to have a chat with them, taking an interest in their lives and their company and helping them solve their problems that they have.

There are more selling methods than just by price only as that only leads to one way - down, I try and help my clients to problem solve, be honest with them in what they are trying to achieve and to build that relationship for the long term. It doesnt always work but what I can tell you is that most of my clients have become good friends and that I have had the majority of them for over 5 years now.

So next time you are sitting in an apppointment dont just pitch about your company, take an interest in the company and person you are dealing with ask them questions not just about the company but them as well, be personable yet professional and the best advice I can give is ' Shut up and listen '


If you want to find out how Fresh can help your business then call us on any of the numbers above or email us at hello@freshdps.co.uk or visit us at www.freshdps.co.uk


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Milton Keynes Update                                               


In July we launched our Milton Keynes site and we can now update you with what has been going on over there.

The team have been working hard to establish the Fresh brand and now have on board some major clients in the first few months like Network Rail, NHS and Institute to the Motor Industry to name but a few.

Over the coming months we will go into more detail on the case studys for each of them, as each of them has a great story about them.

If you want to find out how Fresh can help you business in Milton Keynes then call us 01908 487513 or email us at hello@freshdps.co.uk or visit us at www.freshdps.co.uk

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Xmas Card Catalogues Out Now














Yes its that time again, our xmas card catalogues are now available, email us if you would like us to post one to you or have a look on our website at the online catalogue. All orders to be in by December 8th.

If you want to find out how Fresh can help your business then email us at hello@freshdps.co.uk or call us on any of the above numbers or visit us at www.freshdps.co.uk


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Dead Universe Comics                                                               



This weeks follow Friday is very apt as it being Halloween week, we would like to introduce to you a dear friend of ours who I have known since a wee nipper who is Ian Hine who runs the Dead Universe Comics Store in Friars Square Shopping Centre.

Ian has a passion for comics and we have been producing some of his comics over the last year which highlights the talents of local illustrators, designers and authors.

His store mainly does back issues of comics but also features merchandise as well so next time your in town pop in and you'll get a warm welcome from Ian and his team.

If your looking for something different and inspirational to look at and not just to read then we cannot recommend them highly enough.

The creative artwork and not just the originality of the stories really do jump out at you when you read them.































Their details are:

25a Friars Square Shopping Centre
Aylesbury
Bucks

www.deaduniversecomics.com

Tel: 07847 542714

ian@deaduniversecomics.com

https://www.facebook.com/pages/Dead-Universe-Comics/411695270458?ref=ts&fref=ts


If you want to find out how Fresh can help your business then call us on any of the numbers above or email us at hello@freshdps.co.uk or visit us at www.freshdps.co.uk

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Happy Birthday to us - 4 years on



Yes we were 4 years old on the 8th October and we were so busy we forgot all about it, so we thought we would just say a big thank you to all our customers and suppliers over the 4 years, we are only here because of you, so thank you.

Over the 4 years we have seen our business grow rapidly even with the hardship of the recession biting at our heels, our philosophy was always to give you 'design and print the way it should be' and we have held those values continually.

We always look to improve ourselves as we know we are not perfect and the coming year will present another set of challenges but with every year that goes by our brand gets stronger.


So thank you all for your support and we look forward to seeing you soon.

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