Which comes first Sales or Marketing?
As a design, print and marketing company we speak to a lot of businesses who see the value of marketing but aren’t yet ready to invest in it without seeing sales first. This is like the old story of the chicken and the egg.
You might have the best product in the world, but how will any one know if you don’t market it? You might put it on your website.Tell someone about it at a networking event. Word of mouth marketing. Maybe use social media to talk about it, but without marketing it in the right way then it will fail.
We understand that you need to see a return on the investment, but marketing doesn’t have to be last on the list and can help generate the sales it needs. The key is doing regular activity and remembering that results will not always been seen immediately. That first egg had to be incubated for a while before hatching and being a chicken.... just a thought next time you think you should be cutting your budgets.