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Sunday, 21 February 2010

Doing Business Through Social Networking  

With the popularity of websites like TwitterFacebook, Myspace, Bibo , LinkedIn  and so on, the usage of social networking websites has sky rocketed in years. It is well known that social networking is the place where people can make new friends, share interests and ideas and do much more. The above said activities are common about the social networking websites while these websites are used for business promotion also. With directorys such as Twellow it is now easy to find and follow local businesses in your area and get to the key decision makers quickly cutting out the hierachy.

Business promotion was the basic idea based on which the social networking websites were launched. Anyone can utilize these social networking websites to their advantage if they own a business. However, traditionally, these social networking websites are development of friendships and online relationships.
The varied use of the social networking websites like Myspace for business promotion makes users stay longer in the websites, establishing groups and communities. These social networking websites provides opportunities for the users to make partnerships in business with the new friends.           

Increasing the presence in the Internet is the key to success for any business. Anyone in business should build a big presence if they want to be found in the market. As social networking websites have much higher traffic than any other websites, all have a better chance of getting noticed if you get out there in those networking websites. It is impossible to find a better place other than these social networking websites to market your business among thousands of people.

Anyone who is into Internet marketing will be aware of the word ‘Backlink’. Yes, the technique of backlinks that is used to drive traffic to your website. These social networking websites are capable of providing effective backlinks to your websites. All you have to do is to create a profile that well describes your website and also include links to your website. Remember that the social networking websites are those which have huge number of visitors and the method of backlinks, if used properly can make traffic flow to your website.

If you ask any businessman, what is the key to a successful business? Most of them will have the answer that, “getting the customers trust us and believe in our products is the key to a successful business”. These social networking websites provide vital opportunities to create trust and loyalty among people. As these social networks involve long term relationships, it will enhance ones trust towards the other.     

Any businessman cannot find a better place other than these social networks to promote his business. So if you are a businessman, get out there in any of the social networking websites and make the sale and start talking.

With marketing techniques evolving gone are the days when a simple leaflet drop would suffice, this will only have a small percentage of success but what it will do is build your image into a brand and make people aware of your existence so dont be disheartened by the success of a leaflet drop as this should be part of a long term campaign to build your name and brand.

Old school techniques are still as relevant today as yesterday and should not be discounted, referals are still the best way and always will be so the best way of getting these is by socialising, so embrace the new techniques, dont forget the old as their is an opportunity for us all to win business this way and stay in close contact with our clients as well.

Over the last few months we have seen more enquiries than ever asking us about e-shot campaigns, building brands and marketing strategys so businesses are starting to realise  a long sustained campaign  is the best way to keep their company growing profitably.

If you want to find out how Fresh can help you market your business effectively then call us on Aylesbury Office: 01296 489998 or Hemel Hempstead Office: 01442 345088
or email: hello@freshdps.co.uk   http://www.freshdps.co.uk/

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