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Tuesday, 19 November 2013

The Lost Art of Finishing

We always like to showcase the work we have done for a client and we wanted to show you this one because of the finishing on it, the design and print of the prospectus was of such quality that it had to be showcased.

The art of finishing is becoming a rarity nowadays but there are some specialist techniques that can change a printed piece of material to a new level.

What seemed to be a straightforward secondary school prospectus folder became a marketing piece of artwork. Too often a piece of communication gets lost within others so even more so nowadays it has to stand out from the crowd.

With this prospectus the target was to make it eye catching and for it to attract new students so we created  new layout for the inside spreads and for the cover we went for a metallic silver with the cover matt laminated with a spot UV varnish over the top for the logo and text which gave it a feel of an excellent piece of literature.

Spot UV varnish is a much sought after finish to a printed matter but usually the cost puts people off but it can transform an ordinary brochure into a brilliant piece.

So next time your having something printed, ask about the finishing options available, as for that little bit extra the results show for themselves

If you want to find out how Fresh can help your business then email us at hello@freshdps.co.uk or visit us at www.freshdps.co.uk

Or call us on any of the above numbers or pop into one of our offices, we'd love to see you.


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