STEVE JOBS 1955-2011                                                          

Steve Jobs was the Thomas Edison of our time. Just as the light bulb changed the way we looked at things so did the innovations that Steve imagined and produced. He was of the world's greatest marketers. We will miss him.


In his own words he expresses his philosophy of death elegantly:


“No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” – Steve Jobs


The world has lost one of the great visionaries in history. Yet he continues on as in inspiration to all of us that seek innovation, perfection and success.
 
 
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Adeyfield School -

Staff and students look forward to new website launch           

It has taken 6 months to build but we can now unveil Adeyfields new website, we built the site from scratch and gave it a whole new look making it look fresher, more contemporary and easy to navigate.


http://www.adeyfieldschool.org/


It was a project that came about when we started talking to the school about the student planners and what their goals for the year would be and the website was a priority, so we jumped at the chance to be included in the brief and we managed to secure the project and 6 months on we are launching the site in time for
the new term.

Andy Gerlack said ' The website looks stunning and our designers have to take most of the credit for it as they have done the creative work but I also have to thank Adeyfield Scool as well for giving us this opportunity and the staff in particular as they gave us a very good site map to begin with.

If you think your website needs a bit of tweaking or a bit of a re-vamp then give us a call on 01296 489998 or 01442 345088 or email us at hello@freshdps.co.uk

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100 days till xmas!!


We may be the first to mention it, but did you know that it is only 100 days till Christmas, so perhaps its time to take a look at what your company will be doing from now right through to the New Year.

It is an important time for marketing and getting it right for the coming of the year, with this in mind we are here to help and advise what sort of marketing you should be doing.

If its a pop up banner to promote an offer or a leaflet drop to spread the word or some calendars to make sure your companys name is sitting on the desk for the new year then we can help with all of this.We would like to help by offering 20% off our print from now until the November 30th to help you get noticed. Just mention where you saw this discount to qualify.

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Piatto Bianco - Fast Food Branding

Delivering their expectations

With only 10 days before they were due to open, the owners of Piatto Bianco, an Italian Fine Dining Restaurant at Verney Junction called Fresh to see if we could help, the problem they had was they had no look, logo, or more importanly no marketing material.

So what happened in 1 week was that we came up with the logo, the look, the brand, and menus for lunch and evening, comment cards, 13,000 leaflets, business cards, vinyl banners, bill receipt, invoice holders, kitchen orders as well as signage for the exterior.

The results were incredible and was all done to perfection and in a day before the opening.

Andy Gerlack fro Fresh stated, ' We drew on all our experience on this one as it was very, very tight, but this is why so many companies choose us, it is because we deliver their expectations, where else or who else could do what we do.'


If you want to find out about Piatto Bianco - Italian Fine Dining then book a table there and call 01296 715209.

If you think your image needs updating or tweaking a bit then why not pop us an email at hello@freshdps.co.uk or give us a call on 01296 489998 or 01442 345088

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Fresh new programmes

for Aylesbury United FC

Fresh have become a new sponsor for Aylesbury United Football Club for the coming season.

With high quality quick turnaround needed  for Aylesbury Utd's programmes they turned to us to assist.

Kevin Brook for fresh said ' With the digital

and litho equipment we have we are in an ideal situation to provide this type of service.

We are quick and have the quality to go with it.'

With the new season just starting lets hope the Ducks have a successful season.

If you want to find out how Fresh can help your business then email us at hello@freshdps.co.uk or call us at 01296 489998 or 01442 345088

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Positive News alert!!

With so much bad news about at the moment, you have to look really hard to find the good shoots of growth coming through so we thought we would relay some good news stories to try and combat some of the doom gloom out there and to show that there is light at the end of the tunnel, if you feel like us there are good stories out there, then email us at hello@freshdps.co.uk and we will publish them on your behalf.

Activity in the UK's service sector expanded in July at its fastest rate for four months, an industry survey has suggested.


The Markit/Cips services purchasing managers' index (PMI) rose to 55.4 in July from 53.9 in June. A figure above 50 indicates growth.


The figure surprised analysts who had expected a slowdown in activity.


However, the survey also indicated that the service sector cut jobs despite the increased activity.


Employment in the sector had increased slightly during the previous two months.


Increases in the cost of goods bought by firms slowed, but costs remained relatively high as a result of energy price increases and supply chain constraints.


Despite this, stiff competition meant that inflation in the cost of goods bought from service companies was at its lowest rate for 10 months.

The strongest increase in activity in services was seen in the Business Services and IT and Computing sectors.


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Food For Thought



We all get emails that do the rounds with jokes and pictures, but I thought I would share this one with you all.

If you are ever bored and need inspiration from design or your creative juices just are not flowing then take a minute to look at the pictures below.

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Don't be anti-social.

5 reasons to embrace social media.



1. Social media is an important SEO tool. Links from social media are playing an increasingly important role in your site's search position. Since 80% of consumer purchases start with search, this reason alone is a good argument for embracing social media.

2. Your customers expect you to be social. 60% of UK citizens spend time on a social network at least once a week. YouTube reaches 36% of all business decision makers. 93% of business buyers believe all companies should have a social media presence.

3. Social media provides important marketing data and consumer feedback. You don't need surveys to find out what your prospects are thinking. The buyers in your market are telling you this now in social media. But you have to listen.


4. Social media is the new PR. Journalists increasingly rely on social media to research story ideas, sources and trends. A PR program that relies on phone, online wire services, and mail is no longer effective.


5. Social media produces very high conversion on leads. Leads from social focus on quality not quantity. Prospects that engage with you on social networks are more likely to look favorably on your company and brand, and its offerings.


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The changing face of print

- across all communications.


There was a time when a printing company was a - lets face it a printing company, but over the last few years print has evolved so much, that sometimes it is unrecognisable.

A printing company has now evolved into a communications media portal, very Star Wars!!

It has become an integral part of a business' primary outlet to the outside world.

When we talk with clients now we talk about the whole marketing strategy, from their brand awareness, to email marketing, to their own website, to their social networking, to their on-hold message, to text message communication, SEO, QR Codes, Radio advertsing, Signage and then finally getting round to hard printed matter.

What the new digital era has given us is an insight on how and what we will be using to get our business recognised instead of relying on print on paper.

The future for us as printers has never been more exciting and we for one as a company embrace the new technology and look forward to how it will all develop, we have seen in the past new technology coming into print ie the fax machine, internet but with the digital presses giving us the speed and quality there is no need to have huge quantitys of printed material anymore and the steep curve of smartphone technology it has opened up whole new avenues of business.

So if you were just about to start out on a business venture what would be on your shopping list to make your business launch a success, so for businesses we have come up with our future starter package which we would like your feedback on how much you would be willing to pay for this sort of package and if you feel there should be other items on the list.

Website x 3 pages
1 months radio advertising
1 x e-marketing campaign
3 social network sites
business cards x 250 x 1 name


email us at hello@freshdps.co.uk


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Fresh quack to victory

in the 1st Mix 96 Duck Race NOT  

Well we would like to have used this headline but unfortunately our duck ran out of quacks at the first ever Duck Race held at the bridge by the Honeybee Pub on Fairford Leys.

It was a closely fought contest and there was definately some tactics being used by some of the other ducks as they paddled towards the chequered flag. Our duck named Fresh put in a brave performance but was sadly quackered towards the end and came in 2nd place.

Aftwerwards Fresh Duck commented, ' Quack, Quacked, Quack Quack Quakered '

Kevin Brook manager of Fresh Duck said ' We started off well but the water got the better of us, we had some obstacles to overcome and Fresh Duck was carrying and injury as well, we will train hard through the winter and come back stronger for next year.'

Read  the Signs

Over the last couple of years we have been producing various signage around the area and have really showcased our talents.

We can produce a simple banner to advertise an event to fully bespoke attention grabbing fascia signs to sit on buildings.

If your looking for something that will attract attention then why not try something that has a polished
aluminium effect, all our signage solutions are completely bespoke and all guaranteed.

Or if you need to uplift your reception then our ranges of glass wall mounted signs will brighten up the darkest corners.















We can also produce enormous attention grabbing post mounted signs that will get you noticed, all fully installed.

Or if its just a simple vinyl description then these can be produced within 24hrs.

If you would like to find out how Fresh can help your business get noticed then call us on 01296 489998 ( Aylesbury Office ) or 01442 345088 ( Hemel Office ) or email us at hello@freshdps.co.uk or visit us at http://www.freshdps.co.uk/


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Fresh Invest In New Bookletmaker

We have always been in favour of improving our quality and service to our customers which is why we have invested in our finishing department and bought a brand new 3 station collator bookletmaker.

It is an Horizon SPF-20 which can collate, fold, staple booklets at 4050 an hour, and produce up to 72 paged books.

Kevin Lingard from Fresh's Finishing Department said, ' It is an incredible machine that can practically do anything thrown at it, its speed and quality are exceptional and has improved our production capabilities no end.
The finishing department is a key element to the final look of our work and we take pride in what we produce.'

If you want to find out how Fresh can help your business then call us on 01296 489998 or 01442 345088 or email us at hello@freshdps.co.uk or visit us at www.freshdps.co.uk

Our New Design Area

We thought it would be a good idea to give our design studio a bit of a makeover, we'll let the pictures tell the story.

Blueprint School

New Beginnings With Fresh                

With a brand new school being built for students who better to help with the image inside and out than us here at Fresh. It all started back in January when we were asked to come up with solutions for Exterior Signage and Interior Signage to enhance the image already whilst being practical.

What we came up with was a beautifully crafted and constructed sign for the front canopy in brushed stainless steel, another one for the inside reception, as well as a unique halo led sign with built up brushed stainless steel letters also for the reception, as well as individual door plaques that were laser etched and a special material called margard that was to be used for curved directional signage on 4 curved walls.

When fully installed they effect was immediate and looked incredible and had all had to be installed by the middle of April for when the school was handed over from the builders


Andy Gerlack from Fresh said, ' This was a really interesting project with all the different types of solutions needed, it was good to see it all come to life and I am glad that we have been a part of making this project a success. Signs are always tricky because each one is completely unique and there are a million and one things that can go wrong, so I was very pleased with the outcome.

If you want to see how Fresh can help your image and business then call us on 01296 489998 or 01442 345088 or email us at hello@freshdps.co.uk or visit us at http://www.freshdps.co.uk/

'Its not worth the

paper its written on.'               



We told you last month about where some of our industries sayings come from and this month we have researched the line 'It's not worth the paper it's written on.'

"In 1861, Johann Bernhard, Graf von Rechberg (1806-99), in a dispatch concerning the recognition of Italy, wrote: 'Guarantees which are not worth the paper they are written on.'


Below is what we found out about Johann Bernhard von Rechenberg

Johann Bernhard Graf von Rechenberg, was an Austrian diplomat and foreign minister.

In 1828 he went into the Austrian diplomatic service and was with the embassies in Berlin , London and Brussels.

The five years he was there during which he held the portfolio of foreign affairs and covered the war with Piedmont and France, the insurrection in Poland, the attempted reform of the German Confederation and the Austro-Prussian war with Denmark. After the defeat of Magenta, Rechberg accompanied the emperor to Italy, and he had to meet the crisis caused by a war for which he was not responsible. He began the concessions to Hungary and in the Polish question, and was responsible for the adhesion of Austria to the alliance of the Western Powers. In the German question Rechberg's policy was one of compromise. The project had been suggested to the emperor Franz Joseph by his son-in-law, the hereditary prince of Thurn und Taxis, and the preliminary arrangements were made without Rechberg being informed. When at last he was told, he tendered his resignation, which was not accepted, and he accompanied the emperor to the abortive meeting at Frankfurt (August 1863). The attempt made by Rechberg at the subsequent ministerial conference at Nuremberg to establish a German league without Prussia was equally unsuccessful, and he now returned to the policy, which in opposition to Schmerling he had throughout advocated, of a peaceful arrangement between Prussia and Austria as the indispensable preliminary to a reform of the Confederation.


At this juncture the death of King Frederick VII of Denmark (15 November 1863) opened up the whole Schleswig-Holstein question. In the diplomatic duel that followed Rechberg was no match for Bismarck. It suited Austrian policy to act in concert with Prussia against Denmark; but Rechberg well knew that Bismarck was aiming at the annexation of the duchies. He attempted to guard against this by laying down as a condition of the alliance that the duchies should only be separated from Denmark by common consent of the two German powers. Bismarck, however, insisted that the question of the ultimate destination of the duchies should be left open; and, when he backed his argument with the threat that unless Austria accepted his proposal Prussia would act alone, Rechberg gave way. His action was made the object of violent attacks in the Austrian Lower House, and when the war was victoriously concluded and Prussia's designs on the duchies had become evident, public opinion turned more and more against him, demanding that Austria should support the Duke of Augustenburg even at the risk of war. Rechberg yielded so far as to assure the duke's representative at Vienna that Austria was determined to place him in possession of the duchies, but only on condition that he did not sign away any of his sovereign rights to Prussia. The outcome of this was that the duke refused the terms offered by King William and Bismarck.


On 22 August there was a meeting of the emperor Franz Joseph and King William, both Rechberg and Bismarck being present. Rechberg himself was in favor of allowing Prussia to annex the duchies, on condition that Prussia should guarantee Austria's possession of Venice and the Adriatic coast. On the first point no agreement was reached; but the principles of an Austro-Prussian alliance in the event of a French invasion of Italy were agreed upon. This latter proposal was, however, received with violent opposition in the ministry, where Rechberg's influence had long been overshadowed by that of Schmerling; public opinion, utterly distrustful of Prussian promises, was also greatly excited; and on 27 October Rechberg handed in his resignation, receiving at the same time the Order of the Golden Fleece from the emperor as a sign of special favor. He had been made an hereditary member of the Upper House of the Reichsrat in 1861, and as late as 1879 continued occasionally to take part in debates. He died at his chateau near Vienna on 26 February 1899.

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Our Newest
Member Of Staff              

We would like to introduce our new Office Manager, Sharon Milner to our ever expanding team.

Sharon comes from a printing background with managing a design studio over in Milton Keynes and has come highly recommended. She has now been with us for over 3 months and has settled in well to the Fresh philosophy of 'design & print the way it should be '

Im sure you'll hear more about Sharon over the next few months and wish her all the best in her new role.


If you want to talk to Sharon then give her a call on 01296 489998


If you want to find out how Fresh can help your business then give us a call on 01296 489998 or 01442 345088 or email us at hello@freshdps.co.uk or visit us at http://www.freshdps.co.uk/

QR Codes

What are they and how will they be used? 

  
You may have seen random signs like a bar code getting onto your breakfast cereal packaging or on a leaflet that comes through your door, this unique symbol is called a QR code (short for Quick Response) and is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background.

QR codes store addresses and URLS and appear in magazines, on signs, buses, business cards, or on just about any object about which users might need information. Users with a camera phone equipped with the correct reader application can scan the image of the QR Code to display text, contact information, connect to a wireless network or open a web page in the phone's browser. This act of linking from physical world objects is known as a hardlink or physical world hyperlinks

Over the next year we predict that more businesses will be adopting these codes as part of their marketing brand to promote themselves as an ingenious new way to attract a younger digital generation to buy their products.

Try scanning the above QR code and see where it takes you, you will need to download the free app for your phone first, browse your app store under QR readers then scan it, its easy and you will see how useful they will be.

If you want to find out how QR Codes can help your business then give us a call on 01296 489998 or 01442 345088 or email us at hello@freshdps.co.uk or visit us at http://www.freshdps.co.uk/


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