SJD Accountancy - Brand Consistency

One of our newest clients recently is SJD Accountancy, we have been producing many things for them recently from letterheads to businesss cards but one job that sticks out is the Contractors guide as it is piece of communication that looks great, feels great and is perfect to send out.

The guide itself is a 72 page book ,throughout all four colour and perfect bound as well, what we did though for this client was to go through a rigourous process of their brand colours and stocks to achieve maximum consitency of Sthe SJD brand throughout wherever it was seen


Andy Gerlack said, ' We started the processs with SJD early in 2012 and we went through different ways of how their brand would look from using spot colours to 4 colour process, the differences were massive and they appreciated the work we had put in to achieve the right brand consistency throughout their marketing collaterel, we were in this for the long term with them and we wanted to get it right from the outset, now we have everything covered and SJD are happy that their brand is unified and consistent.'

If you want to find out Fresh can help your business then email us at hello@freshdps.co.uk or visit us at www.freshdps.co.uk.


Or call us on any of the above number or pop in, we'd love to see you.

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A great new client that has come on board recently is The Institute To The Motor Industry, over the last few months we have been printing brochures and folders and pop up banners for them.

IMI use us for our versality, our quality and reactiveness that we could do, what we offered them was that we could do all their different forms of communication under one roof from a printed brochure to a folder to posters to a pop up banner stand for an exhibition.


Andy Gerlack said. ' One of our strengths is that we can produce many different things from a poster to full colour brochures at a drop of a hat as we have all the right equipment in house sitting here so we can react quickly if we need to. We are used to panic jobs, in our industry there are always short deadlines and we thrive on it. Which is why so many people use us because we can deliver their expectations.

If you want to find out Fresh can help your business then email us at hello@freshdps.co.uk or visit us at www.freshdps.co.uk
















Or call us on any of the above numbers or pop in, we'd love to see you.


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Beer Mats? - Yes we do

We have many different requests for print and I always say if there is ink involved then we can do it, and this was no exception to this job,we have been producing beer mats for a local band recently that they take along to their gigs. So we thought we would show the what we did, after all its still a great piece of marketing communication that everybody forgets about.

So if you need beermats, tablecloths, or anything obscure then give us a call, I promise we have heard it all and probably produced for most of them as well.

If you want to find out Fresh can help your business then email us at hello@freshdps.co.uk or visit us at www.freshdps.co.uk

Or call us on any of the above numbers or pop in, we'd love to see you.

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Fresh new menu for The Manor Restaurant


We always like to showcase good design and print and even though we did not design this piece, it still should be shared.

We do a lot of work for Waddesdon Manor and it is a pleasure as it is never your normal run of the mill pieces of print.

This piece shows off the quality of solid our presses can hold, all printing presses are not the same and ours is one of those that combines not only quality but with speed as well.

The solid red on this piece is achieved by laying a tint underneath the solid to give it an effect of total uniformed colour, the machine isnt just the only thing to achieve this, behind the scenes there is an operator who uses not just physical but mental ability to achieve this as well as a repro department to get it to this stage as well.

So there are many cogs in the wheel to achieve this piece and all come together at the same time to get the right quality.

If you want to find out how Fresh can help your business then email us at hello@freshdps.co.uk or visit us at www.freshdps.co.uk


Or give us a call on any of the above numbers or pop in, we'd love to see you.


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The focus on new business this year has brought in a new client already, so we would like to welcome Michael Anthony Estate Agents as one of our new customers this month.

We have just finished printing a great first job for them which involved 300,000 postcards for 4 different branches.

Andy Gerlack from fresh said ' New business is our lifeblood, its great that such an established agent has looked at us and like what we have to offer, we're not your average design and printer, we go that extra mile with our service and expertise, we have a wealth of talent and experience and thats why businesses keep coming back to us.'


If you want to find out Fresh can help your business
then email us at hello@freshdps.co.uk
or visit us at www.freshdps.co.uk or call us on any of the numbers above or just pop in and see us, we'd be glad to see you .

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Get ready to meet

the new design team @ fresh

 

 

 

 

Its nearly time to reveal our new studio team, after many auditions,

interviews and many cups of tea, the wait is nearly over, we have  assembled the most creative talent there is in Bucks, over the next few weeks we will introduce you to all of them. 

 

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Mac Operator Wanted


A new position has opened up in our design studio for a mac operator. The ideal candidate will have experience in indesign CS5, quark, illustrator and photoshop. A knowledge of pre-press & print is preferable but not essential. A passion for creative design & print is a must have though.

This is a very busy studio and the applicant must be able to work under pressure and have a can do attitude. The applicant must have good social networking skills, be forward thinking and willing to learn new skills, in return we can offer a fun, lively, rewarding atmosphere and the chance to work with the Fresh team.

Please email your cvs to andy@freshdps.co.uk

or call us on 01296 489998

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Introducing Holly Bowyer


We thought it was about time to introduce you to our newest member of staff although she has nearly been with us a year now.

Holly joined us in Febuary of last year as our External Business Development Manager for the Hemel Hempstead area. She comes from a very experienced background in the industry and has been account manager for several agencies.

Her knowledge and enthusiasm as well as her passion for the creative approach fits perfectly with our brand and the Hemel office are already seeing the benefits of her work.


Im sure you would all like to wish Holly good luck in her role and if you want to get in touch with her then email her at holly@freshdps.co.uk or call her on 01442 345088


If you want to find out Fresh can help your business then call us on any of the above numbers or email us at hello@freshdps.co.uk or visit us at www.freshdps.co.uk

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Fresh Help with
Click & Collect Launch                                   


Cartridge World asked Fresh to be their design &  print provider for the click and collect postcards that launched their new service last month.

Fresh provided not only the design but print for Aylesbury, Sittingbourne, Portslade and Derby. All in all over 100,000 postcards were printed for it.

Andy Gerlack stated ' Its been great working with a well known brand thats trusted us to do the design of one of their campaigns, I hope they get great success off of it as they deserve it as they are good people and they work hard for it as well. I will always recommend them to anyone.'





  




If you want find to find how Fresh can help your business then call us on any of the numbers above or email us at hello@freshdps.co.uk or visit us at www.freshdps.co.uk

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12.12.12


We couldnt let this day go past and not mark the occasion where it will be the last time we see the with sequential numbers so what have you all been up to today?


Here at Fresh it has been cold, frosty with freezing fog and started at -5, we have been busy doing calendars, xmas cards, the presses have been running jobs for Seiko, NHS, Ultralife, Lohmann and Adeyfield School today, our main press operator has had a day off, but other than that we have had a full compliment of staff of Ian, Kevin, Kevin B, Angela, Anita, Gary, Andy, Mark and Holly.

The shop has been busy doing programmes, posters and various other copying and finishing.

As for appointments we have had one at a new National Trust account, a secondary school, a football club and the NHS so it has been a frutiful day.

We are also busy going through our marketing plan for the coming year and assessing the last financial year.


Outside of Fresh, the main news is still the economy and that we are now entering our 5th year of recession and that the UK has very little growth and is still struggling to reduce its deficit. The Euro is still struggling with many countries needing to be bailed out from their increasing financial difficulties. In other news North Korea illegally fired a rocket into space, airports are facing disruption due to the freezing fog, the Spice Girls launched their new West End musical ' Viva Forever' and in sport Arsenal were beaten by Bradford in the League Cup on penalties.

So lets hope this gets stored away somewhere and it will be a little insight to our day on 12.12.12

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High hopes for Fresh                                                                   


Fresh have successfully secured the prospectus and student planners of Aylesbury Grammar School for the next 3 years, it comes off the back of more success with Schools that have have already signed up for next year.

After initially doing some banners for the school we sought to see if we could help in producing with their other marketing items. After seeing what we had produced for others and how good our pricing structure was, Aylesbury Grammar wanted to use someone locally.

Andy Gerlack said,' Im grateful to all at Aylesbury Grammar that decided to go with us, we have been looking to do more work locally with schools and this is another feather in our cap, Holly our business development manager has been working hard on the schools campaign which has proved very successful and this is the first of many you'll be hearing about.'


If you want to find out how Fresh can help your business, then call us on any of the numbers above or email us at hello@freshdps.co.uk or visit us at www.freshdps.co.uk

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Neil Symington - Personal Trainer


This weeks follow friday goes out to a good friend of mine called Neil Symington whose business is going from strength to strength

He is an independent personal trainer who is based in Aylesbury Bucks. Neil prides himself in offering high quality professional personal training in his own private training studio.
His experience speaks for itself:

Full time personal trainer since 2005
Over 7,000 hours of individual training sessions
Level 4 (the highest level) on the Register of Exercise Professionals, the regulatory body of the health and fitness industry
Specialist area of expertise; weight loss and management

His studio in Aylesbury has been designed to be the perfect environment for exclusive ‘one to one’ training. It is equipped with commercial strength training machines, commercial aerobic training machines, free weights and a wide variety of other training equipment. He is also able to train you at your home or your workplace.

If you would like to know more about Neils personal training service then contact him on

Neil Symington Personal Training
23 Space Business Centre,
Smeaton Close,
Aylesbury,
Bucks.
HP19 8FJ

or call him on:
Tel: 01296 581599
Mob: 07764 613316

http://www.neilsymington.com/

or visit his facebook page on http://www.facebook.com/pages/Neil-Symington-Personal-Training/281246565229380

or follow him at:https://twitter.com/neilsymington

Five Strategies for a Winning Sales Presentation

 

How to put your best pitch forward, win over prospects and make more sales.
 

1. Listen before pitching. One of the mistakes business owners make is talking too much about the wonders of their company, instead of asking questions and listening to a potential customer's needs. Your prospect probably did some research about you beforehand so don't waste time going on about your qualifications. Nothing is more annoying than when someone is pitching to you, and it's all about them, their products.

2. Put in more prep time. No matter how good you are at thinking on your feet, don't wing the presentation. You'll risk jumping all over the place without a logical flow, Take the time to prepare and to practice from an outline, making sure your presentation covers all your points clearly and concisely. Always review a prospects website to learn about what it sells, how it makes money and how you he might be able to fix its problems. also checks for any mutual connections on LinkedIn. Give them a call or an email asking more about the prospect's personality.

3. Liven it up. Many professionals don't realize just how boring their presentations are-too many facts, a flat monotone, tired stories. Sometimes professionals have been giving the same presentation for so long they just slip into autopilot, In today's competitive market, your presentations must be entertaining in order to obtain and maintain the attention of prospects.
Be creative and put some energy behind your presentation. The tone you use and your vocal variation allow you to project your own personality and to create a positive response whether you are speaking to one person or a large group of people.

4. Don't use visual aids as a crutch. If brochures, handouts or slides could sell a product or service on their own, companies would not need salespeople. Depending too much on visual aids can give us a false sense of security, we tend to think it isn't necessary to prepare thoroughly because our props will lead us right through the presentation. We let the visual aid become the star and virtually run the show.

Strategically place visual aids in your presentation to highlight major points, but remember that your style and personality will have much more impact. Most important, ask yourself whether a visual aid is for you or for them? If it's for you to get you through your presentation, scrap it. If it's for them so they can visually understand your presentation, keep it.

5. Be ready to take the next step. Not every presentation is going to end with a sale, so it's up to you to establish the next step in the process.One of his biggest mistakes concluding meetings is a "we hope to talk again soon" mentality.

You need to determine the next steps right then and there–before life gets in the way.Be ready to schedule a subsequent meeting or follow-up phone call, which will show you're serious about working together. You may not have the sale yet but you at least have something set up so things can continue to move forward.


If you want to find out how Fresh can help your business then call us on the numbers above or email us at hello@freshdps.co.uk or visit us at www.freshdps.co.uk


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Reasons To Be Cheerful


If your a glass half full person rather than half empty then you are probably one of lifes achievers.

In a recent study taken across 500 leaders of business in the UK, 97% optimistically predicted a better year next year and that growth and investment would return.

The latest figures are showing that unemployment is falling, banks are lending again, exports are up and foreign investment is up as well as mortgage applications up, interest rates low and we are officially out of a recession again. So there is much to cheer about.

From an employers point of view on ground level, there are green shoots, all be it slow that things are getting better, for instance our sales are up on last year, there is more activity in the sectors that used to be very aggressive in their marketing. We are also seeing more enquiries than ever and when we are speaking to clients they are now starting to invest again not just in equipment but in personnel as well.

For us, we have treated these last years as a challenge, we have been able to talk to people who wouldnt speak to us before and have found that we are stronger than we thought and that goes back to being optimistic.

What I can say, is that I know we are over the worst and we have all got used to living within a budget now and not to be extravagant but sometimes you have to take that chance otherwise how can we measure ourselves on what we could achieve.

So when your in work today, try to smile as its infectious, good things happen when you do and even if they dont you'll face will have had a good workout.

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Its all about you



In todays marketplace, quality is not a luxury anymore but comes as standard so what else can we all sell ourselves on. There is an old adage that says 'People buy from people' and nowadays this is more important than ever.

There is a myth floating around that price is king today, but I can quite categorically say that I see more than 50 clients a week and price isnt the be all and end all with them. My clients value seeing me turn up, stopping to have a chat with them, taking an interest in their lives and their company and helping them solve their problems that they have.

There are more selling methods than just by price only as that only leads to one way - down, I try and help my clients to problem solve, be honest with them in what they are trying to achieve and to build that relationship for the long term. It doesnt always work but what I can tell you is that most of my clients have become good friends and that I have had the majority of them for over 5 years now.

So next time you are sitting in an apppointment dont just pitch about your company, take an interest in the company and person you are dealing with ask them questions not just about the company but them as well, be personable yet professional and the best advice I can give is ' Shut up and listen '


If you want to find out how Fresh can help your business then call us on any of the numbers above or email us at hello@freshdps.co.uk or visit us at www.freshdps.co.uk


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Milton Keynes Update                                               


In July we launched our Milton Keynes site and we can now update you with what has been going on over there.

The team have been working hard to establish the Fresh brand and now have on board some major clients in the first few months like Network Rail, NHS and Institute to the Motor Industry to name but a few.

Over the coming months we will go into more detail on the case studys for each of them, as each of them has a great story about them.

If you want to find out how Fresh can help you business in Milton Keynes then call us 01908 487513 or email us at hello@freshdps.co.uk or visit us at www.freshdps.co.uk

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Xmas Card Catalogues Out Now














Yes its that time again, our xmas card catalogues are now available, email us if you would like us to post one to you or have a look on our website at the online catalogue. All orders to be in by December 8th.

If you want to find out how Fresh can help your business then email us at hello@freshdps.co.uk or call us on any of the above numbers or visit us at www.freshdps.co.uk


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Dead Universe Comics                                                               



This weeks follow Friday is very apt as it being Halloween week, we would like to introduce to you a dear friend of ours who I have known since a wee nipper who is Ian Hine who runs the Dead Universe Comics Store in Friars Square Shopping Centre.

Ian has a passion for comics and we have been producing some of his comics over the last year which highlights the talents of local illustrators, designers and authors.

His store mainly does back issues of comics but also features merchandise as well so next time your in town pop in and you'll get a warm welcome from Ian and his team.

If your looking for something different and inspirational to look at and not just to read then we cannot recommend them highly enough.

The creative artwork and not just the originality of the stories really do jump out at you when you read them.































Their details are:

25a Friars Square Shopping Centre
Aylesbury
Bucks

www.deaduniversecomics.com

Tel: 07847 542714

ian@deaduniversecomics.com

https://www.facebook.com/pages/Dead-Universe-Comics/411695270458?ref=ts&fref=ts


If you want to find out how Fresh can help your business then call us on any of the numbers above or email us at hello@freshdps.co.uk or visit us at www.freshdps.co.uk

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Happy Birthday to us - 4 years on



Yes we were 4 years old on the 8th October and we were so busy we forgot all about it, so we thought we would just say a big thank you to all our customers and suppliers over the 4 years, we are only here because of you, so thank you.

Over the 4 years we have seen our business grow rapidly even with the hardship of the recession biting at our heels, our philosophy was always to give you 'design and print the way it should be' and we have held those values continually.

We always look to improve ourselves as we know we are not perfect and the coming year will present another set of challenges but with every year that goes by our brand gets stronger.


So thank you all for your support and we look forward to seeing you soon.

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Lets Talk                                                                 


Yes lets, after all isnt that what we used to do, theres is no better way of communicating than talking, intead of trying to cram everything into a status update, a tweet, a text, an email lets pick up the phone and arrange a meeting face to face.

More business is still done face to face and the stats show, I was reading an article from the guys at Moo.com and I wanted to share it with you. This is there article:


Dealing with contacts in person, rather than via email or social networking, is helping the UK's successful entrepreneurs and business owners generate a potential £9.45bn revenue a year, says new research from moo.com.

Small businessmen and women may use a variety of online and offline ways to deal with clients, customers and suppliers, but many feel they do better when they can 'see the whites of their eyes', the study shows.

In particular, they are better able to judge a person by how they look or dress or the firmness of a handshake than anything they provide via Facebook or Twitter, according to business card experts MOO.

The firm interviewed 152 owners of small businesses in the UK about how they networked to help their ventures grow They found 42% believe if they were to hand out 100 business cards, it would generate £5,000 a year or more in revenue.

Spread across the UK's 4.5 million small and medium sized businesses (SMBs) it adds up to a staggering £9.45 billion a year netted through personal contact in business.

Modern business leaders do however combine this with social networking on sites like Facebook and LinkedIn to stay in touch with a wider audience, and use these tools and others, like Twitter, to maintain a business presence online.

But when it comes to marketing, old fashioned methods work best. While one in four (25 per cent) consider their website to be their most important tool, 32% say word of mouth/referrals and 21% believe their business cards are their most important marketing tool.
Out of the 152 small business owners, good places to network show that some traditions remain unchanged with 47 per cent naming the pub and 61 per cent suggesting conferences. For those looking after their figures, 29 per cent said they network at the gym, according to the survey.


So lets all get out there and have a chat, chinwag, gossip, a catch up or a tete - a- tete or lets get our heads together and do some business

And I just wanted to say thankyou to the guys from Moo.com for a great article.

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Holidays are a coming....
Holidays are a coming...                                        

                                                                                            


Yes it will be coming around sooner than you think and we are in full swing of designing and printing Christmas Menu brochures, one such example is what we did for Pendley Manor recently.

With Christmas being such an important time for business you have to start early to make sure you get through the December month since there is such a limited time because of the closedown.

This is why all hotels and restaurants pretty much start their Christmas campaign back in January because they know how demanding the market is.

Kevin Brook from Fresh stated, ' We've been doing Christmas brochures ever since the last one finished, its a big market but businesses come to us as we know what we are doing and we know how important it is for them as well to get it looking right.

Take Pendley Manor for example, the brief for them was to get the look right for it to attract a good selection of business users, not only did they want it to attract big businesses but it has to appeal to the small medium enterprises as well and what we produced this year I think we have achieved this.'

So next time your thumbing through a Menu or a Brochure take another look to see if what you are reading does appeal to you and if it influences your decision.

If you want to find out more about Pendley Manor then call them on 01442 891891

If you want to find out how Fresh can help your business then call us on any of the above numbers or email us at hello@freshdps.co.uk or visit us at www.freshdps.co.uk


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George David                                   


This weeks FollowFriday is an independent estate agents that have been established in Aylesbury for a very long time, they have been a long standing supporter of Fresh's since we started and their name is George David.

George David Estate Agents first opened its doors in 1992 and has rapidly established itself as a forward-thinking and reliable company. Their offices in the heart of Aylesbury are home to an experienced team of staff, all of which are local to the area.

Between them they have over 120 years of experience in estate agency and their enthusiastic and straightforward approach to customer service means that many clients return year after year, confident of thir ability to provide helpful and trustworthy advice on any property related matter.

To benefit from one of the region's most experienced Sales teams, telephone Richard Pratt (01296) 393 393, their Valuation Manager who boasts 18 years of local experience.
Or pop in to their office in the High Street of Aylesbury.


If you want to find out Fresh can help your business then call us on any of the above numbers or email us at hello@freshdps.co.uk or visit us at www.freshdps.co.uk

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Great Start For Fresh Milton Keynes

With the new branch just opening a few weeks ago, we have been pleasantly surprised by the amount of orders and enquiries that have been coming in already, it seems that Milton Keynes is liking our flavour of brand and what we have to offer.

Gary Derbyshire who heads up the Milton Keynes branch said ' The response has been very good, the potential here is amazing and you'll see over the next few weeks who has been coming on board but all I can say at the moment is that we have some exciting news over the next few weeks in terms of clients.'      

If you want to find out how Fresh Milton Keynes can help your business then call us on 01908 487513 or email us at hello@freshdps.co.uk or visit us at www.freshdps.co.uk

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DS Automotives


This weeks FollowFriday is a dear friend of ours and a long standing supporter of Fresh, it is an independant garage called DS Automotives.

Owned and run by an old friend David Stone, it is a garage that is part of the Good Garage Scheme, which treats its customers with the care and attention we all deserve.

David Stone started DS Automotives in June 2003 and the company has grown phenomenally in a relatively short space of time. They do not just limit themselves to Japanese vehicles; they are also VAG and Porsche specialists.

At DS Automotives they offer a vast range of vehicle services from routine repairs and servicing to full on performance tuning.

With the extra reassurance of being part of the Alliance Autocentre and Good Garage Scheme you can rest assured that David and his team will look after you and your vehicle to the highest of standards.
 
Their friendly and professional and ATA trained technicians offer an extensive knowledge for all your needs, whether it is road or track and what's more, all their services are competitively priced.

Their details are:

4-5 Edison Road
Rabans Lane
Aylesbury
Bucks
HP19 8TE  

Tel: 01296 420000 / 01296 434084     
Email: Info@dsautomotives.co.uk

www.dsautomotives.co.uk/  

and their facebook page is

http://www.facebook.com/#!/pages/DS-Automotives/226330467570

If you want to find out how Fresh can help your business then call us on any of the above numbers or email us @ hello@freshdps.co.uk or visit us @ www.freshdps.co.uk

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Its Friday again so it must be time for our FollowFriday.

This weeks recommendation is an independent Mexican Restaurant who have been with us since they opened, it was us who came up with the design of the logo and branding and this is our way of saying thank you back.

Bandidos opened in the summer of last year and is set in the heart of Aylesbury Town centre in the buzzing food centre of Kingsbury Square.

If you like your food spicy then this is the place to dine, as you go down the stairs you will be greeted by all the mexican flavours and colours of this restaurant.

They have live entertainment as well with Sylar the magician a frequent performer.So if your looking for an independent restaurant with a twist then Bandidos is the place to visit. It gets very busy so it is advisable to book or to get there early.

Their details are:

Bandidos
31-33 Kingsbury Square
Aylesbury
HP20 2HT

Tel: 01296 330099

www.bandidosrestaurant.co.uk/


If you want to find out how Fresh can help your business then email us at hello@freshdps.co.uk or call us on the numbers above or visit us at www.freshdps.co.uk

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On Your Marks....
Get Set....
Fresh.                             

Bucks Sport announces post 2012 Olympic legacy programme

As interest in sport, inspired by the London 2012 Olympics, reaches an all-time high, Bucks Sport, the Buckinghamshire and Milton Keynes Sports Partnership and strategic partner of Sport England, announces its post-Olympic legacy programme to ensure Bucks residents have easy access to a wide range of sports activities, training and facilities on their doorstep for many more years to come.

Through seven different programmes aimed at a mix of young people, schools, workplaces, adults, talented sportspeople, those with disability, coaches and would be coaches, Bucks Sport is hoping to help ‘keep a generation inspired.’

Says Mark Ormerod, Director of Bucks Sport, “The Olympics is putting sport in the spotlight as never before and we’re ready to respond to this opportunity to get even more people in Buckinghamshire involved in some kind of sporting activity. The end of the Games actually marks the start of the legacy work we will implement here in Bucks. We’re working with a range of partners to ensure a co-ordinated delivery network is in place to keep the magic of the games in the heart of the local community, helping improve facilities, training more people to make sport happen and creating more opportunities. With the help of Fresh we have been launching our legacy programmes at the Live Sites (www.buckscc.gov.uk/bcc/london2012/live.page) taking place across Buckinghamshire, with a range of marketing material including Olympic Torches and Balloons which have captured residents imagination.”

'With the help of Fresh we have been launching our legacy programmes at the Live Sites'

If you can’t make it along to one of the Bucks Live Sites then visit www.buckssport.org or www.reactivatebucks.org to find out how you can be part of London 2012 legacy in Buckinghamshire and Milton Keynes.

Kevin Brook who headed up the design & print campaign said ' It was such a unique piece of branding and to be involved with the project made us feel part of the Olympics. The torch itself, which we designed and printed is a very bespoke and special piece of print that people will keep. This is exactly what we do at Fresh - create quality solutions.'

If you want to find out how Fresh can help your business then email us at hello@freshdps.co.uk or call us on any of the above numbers or visit us at www.freshdps.co.uk

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